Facebook cover photos are a great way to add personality to your business page. They catch people’s attention right away. A great cover photo can make a big difference.
Think about how you felt when you saw your favorite brand’s cover photo for the first time. That’s why it’s important. A brand’s Facebook cover photo should be eye-catching and perfectly sized.
This might seem tricky, but we’re here to help by making the correct Facebook cover size for 2024 easy to understand. In this article, you’ll find all you need to create the perfect Facebook cover photo:
A. The Facebook cover photo size for 2024
B. How cover photos look on desktop vs. mobile
C. How to make a cover photo in Creatopy
D. Creative cover photo ideas and examples
E. Best practices for cover photos
F. Common mistakes when creating a cover photo
A. The Facebook cover photo size for 2024
The recommended Facebook cover photo size is 851 x 315 pixels for desktop and 640 x 360 pixels for mobile devices. The image should have a 16:9 aspect ratio, be up to 100 kilobytes in size, and be in PNG format.
The cover photo will appear differently on mobile and desktop.
To avoid parts of your cover photo being cut off, place important images, graphics, and text in the safe area in the middle. This safe area is 820 x 360 pixels, ensuring your cover photo looks great on any device.
B. How cover photos look on desktop vs. mobile
Let’s see how a Facebook cover photo appears on desktop vs. a mobile device. On mobile, sides of your Facebook cover photo will be cropped, while height will expand.
Since 97.4% of U.S. Facebook users access the platform from mobile devices, it’s crucial to have a cover that displays all elements properly.
When you design your Facebook header, remember that the profile picture will cover part of the left side. Place any important information on the right-hand side.
On desktop, Facebook displays a wider cover image but crops the top and bottom.
It’s best to use the Facebook cover image size of 820 x 360 pixels and concentrate your design in the safe area. This ensures that important elements like your logo, product image, tagline, or call to action won’t be cut off.
C. How to make a cover photo in Creatopy
Let me show you how easy it is to make a Facebook cover in Creatopy, even if you’re not a designer.
- Sign in to your Creatopy account.
- Click on “Templates.”
- Select the right Project where you want to save your design. Choose the Project from the right side of the screen, under “Save design in:.”
- In the search bar under “Start Creating,” type “Facebook cover” and click on it.
5. Next, you can start with a blank design or choose one of our beautiful Facebook cover photo templates.
6. For this example, we selected a template. Now, it’s time to customise it: change the photo, replace background, add your own color palette, logo, message & call to action.
7. Download your Facebook cover as a PNG file for the final step.
D. Creative cover photo ideas and examples
1. Use the power of colors to draw attention
Creatopy makes it easy for you to experiment with colors and create stunning header images. However, if you prefer to stick to your brand’s color palette, that’s totally fine, and we support you in creating on-brand visuals. You can use the brand kit in Creatopy, where you can upload your logo, color palette, visual elements, and font.
2. Humanise your Facebook page with illustrations
Utilise illustrations to promote your upcoming events or offers. They’re human, friendly, and help people better connect with your brand. Browse through Creatopy’s collection of illustrations to find something suitable for your business.
This style can work wonders for beauty, health, ecommerce, or kids’ clothing brands.
3. Place your product in the spotlight
If you’re launching a new product, Facebook is an excellent platform to showcase it. Utilise a cover template already designed around a product and customise it with your product picture, logo, and text.
This layout type is perfect for online stores, restaurants, and beauty brands.
4. Add a personal touch
Make your images unique and playful by customising them with visual elements. Explore our database of visual elements to find something that fits well with your brand and campaign. Choose from shapes, icons, masks, lines, illustrations, and logos.
E. Best practices for cover photos
1. Focus on the safe area
Position all your vital information within the safe area (820 x 360 pixels) to ensure all users can view it, regardless of the device they use. Place everything slightly towards the right to avoid overlap with the profile picture on mobile devices.
Consider putting your headline or call to action in the center of the visual. Keep secondary elements towards the sides.
2. Brand consistency is important, so find the right mix
If you can maintain consistency with your brand on your page, go for it. Recreate your brand’s universe and welcome people into your unique world the moment they visit your page. For instance, take a look at Herbal Essences’ Facebook cover.
It complements the profile picture seamlessly. They’ve employed the brand’s primary color for both images, emphasising the company’s values.
3. Showcase your products
Don’t hesitate to display your products on Facebook. Use a high-quality photo of your product, add a catchy headline, and let your product shine.
Select a picture where your product is the focal point, and position your headline or call to action on the right-hand side.
4. Experiment until you find the right placement
Finding the perfect combination for your Facebook cover may take some time. So, my recommendation is: don’t rush. Take your time to experiment with different cover images until you find the one that displays well on both mobile and desktop.
F. Common mistakes when creating a cover photo
1. Using same image for all social media networks
This can pose a challenge because each social media platform has its own specifications for cover images, profile images, post images, ads, and more.
Many brands opt to create a single image and use it across all social media platforms, from their business page to stories and carousel ads. However, this approach often leads to pictures being cropped, stretched, or distorted, as illustrated below.
2. Not showing the products properly
The cover might appear great when clicked on, but in this scenario, a visitor or follower might encounter a partially cropped cover image showing only a white wall and incomplete furniture. This issue can be easily addressed by repositioning the displayed products to ensure they are fully visible.
3. Not thinking about mobile devices
Even some of the world’s biggest brands can encounter this issue, as evidenced by the screenshot below. While these Facebook covers boast great designs, sometimes that’s not enough if they’re not entirely visible to someone visiting a Facebook page.
keynotes
Managing a brand’s Facebook page should be easy and enjoyable, especially now that you have the precise Facebook banner size.
Utilise the recommended Facebook cover photo dimensions page to ensure it looks fantastic on all devices. Experiment with various images to see how they fit, and only upload a picture that fits perfectly on both desktop and mobile screens.
Make a remarkable impression on every user who visits your page.