Supporting FinTech businesses with gaining publicity & brand awareness

PR is a critical part of marketing for Fintech businesses. It helps to explain to consumers and key industry players what the latest news is, what difference it will make, and how Fintech’s technology can be integrated into other financial and payments businesses.

It can give your brand important visibility, helping you to win contracts and attract investment

Connect with audiences and build relationships.

By leveraging strategic storytelling, PR can demystify complex financial technologies, making them accessible and engaging. It plays a vital role in building trust, a crucial element in the financial sector, by highlighting the security, efficiency, and customer-centric approaches of a fintech company.

Furthermore, PR creates opportunities for direct engagement through media and thought leadership, establishing fintech brands as authorities in their field. This connection not only enhances visibility but also fosters lasting relationships with customers, investors, and partners, fueling growth and market penetration.

Establish trust and credibility.

Through consistent, fact-based messaging and thought leadership, PR can underline a Fintech’s commitment to security, transparency, and customer service.

It helps clarify complex Fintech offerings, transforming them into comprehensible solutions for the target audience. PR can tangibly increase credibility in the market by strategically utilizing media platforms for visibility and showcasing the business’s expertise and successful case studies. This cultivated trust and credibility can ultimately lead to customer loyalty, increased user adoption, and the business’s overall success.

Attract investors and acquirers.

By strategically placing stories in influential media outlets and leveraging digital platforms, PR can significantly enhance a Fintech’s visibility and attractiveness to investors. Showcasing financial successes, technological advancements, innovation, growth potential and leadership expertise can generate buzz and demonstrate a strong market position, making the business an appealing investment.

Effective PR not only elevates the company profile but also signals stability and future profitability, key factors for attracting investment and acquisition interests.

Start your PR journey with specialist support

Doing your own PR in-house

Empower your team to create and run your PR campaigns with access to powerful software, comprehensive training, and professional support.

£499 for 6 months

Getting PR support

Get your own team of PR experts to create a powerful PR strategy, manage your campaigns, write and distribute press releases, offer support and advice, and connect your business with the media.