Free Download
How to Use Twitter for Business
Master the essentials to better share, engage, and market on Twitter
(and get a bonus follower tracking template).

Master the essentials to better share, engage, and market on Twitter
(and get a bonus follower tracking template).
Talk of Twitter’s decline has been rampant for years – but still, the site persists. With more than 325 million monthly active users, Twitter remains one of the world’s most popular social networking sites. It’s the online hub of immediacy thanks to its quippy nature and high-profile users in politics, entertainment, and business.
For many companies, Twitter is essential for customer engagement, lead generation, news sharing, PR announcements, crisis communication, sharing funny GIFs, and so much more. But how can your company’s account stand out from the hundreds of millions of others?
Use this detailed eBook to grow your Twitter presence, or the 14-day roadmap to set up your company’s Twitter account for success. We’ll teach you what to tweet, engage, scope out competition, and more. Also included is a Twitter follower counter template so you can measure the growth of your account over time.
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their ads displayed in Google search results & other Google properties. Advertisers only pay when someone clicks on their ad.
The cost of advertising on Google Ads varies depending on factors such as competition, keywords, targeting options & ad quality. Advertisers set a budget & can adjust it at any time to control spending.
Choosing the right keywords involves research to identify relevant terms that potential customers are searching for. Keyword tools & analytics can help determine which keywords are most likely to drive traffic & conversions.
Results from Google Ads can vary depending on factors such as campaign setup, targeting & competition. Some advertisers see immediate results, while others may take time to optimise campaigns for optimal performance.
Yes, Google Ads provides detailed metrics & analytics that allow advertisers to track the performance of their campaigns in real-time. Metrics such as click-through rates, conversion rates & return on investment (ROI) can be measured and analysed.
Start by understanding your target audience’s interests, pain points & questions. Conduct keyword research, monitor industry trends & listen to feedback from your audience to identify relevant topics.
Yes, Google Ads offers a variety of targeting options, including demographics, location, interests & remarketing. Advertisers can tailor their campaigns to reach specific audiences most likely to convert.