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This article explains why it’s important to ask the right questions in business and how to do it well. By looking at Kodak’s failure as an example, we see how using a Socratic method could encourage curiosity, spark new ideas, and keep companies from getting stuck

Discover innovative strategies to engage and convert audiences who haven’t yet visited your website. Learn how to expand your reach and boost your marketing effectiveness with these expert tips.

Discover strategies to enhance user engagement, streamline the customer journey, and significantly boost your conversion rates.

This guide provides the precise pixel dimensions and tips for creating an eye-catching cover photo that fits seamlessly on both desktop and mobile views.

The future of fintech seems good! AI, robots, smart contracts, DeFi, and virtual reality are getting more popular.

Do you wonder how to do well in today’s fast digital world? The trick is using Artificial Intelligence (AI) in marketing.

Master the art of effective communication and strategic follow-ups to ensure your leads receive the attention and care they need to become loyal clients.

From engaging with your audience to creating valuable content, these tips will help you succeed in the world of affiliate marketing through social media.

Wondering about eCRM vs CRM? It’s all about managing customer relationships, but eCRM adds an ‘electronic’ twist.

From compelling headlines to concise messaging, learn how to make your announcement stand out in a crowded market. Let your story shine and grab the spotlight with these simple yet powerful strategies.

Elevate your learning experience with expert guidance and premium content designed to help you excel. Stay ahead of the curve and unlock new opportunities.

Learn how to leverage artificial intelligence effectively to drive engagement, optimise performance, & elevate your content to new heights.

Unlocking success in product development demands tracking the right metrics. Explore these 10 essential Conversion Rate Optimisation (CRO) metrics and Key Performance Indicators (KPIs) to refine your product experience effortlessly.

Gather valuable insights from departing visitors with our Exit Intent Survey. Capture feedback to refine your website’s user experience and enhance engagement.

The Rule of 3 is a powerful tool in brand communication, helping to craft messages that stick, engage audiences, and convey information effectively.

It is very easy to get the campaign report in Google Analytics. Yet, the most common question asked is “Where do I find UTM data in Google Analytics for the links I’ve built?”

Businesses, nowadays, are using Google posts to put their fresh content up & running. This content appears in local searches as well as the Knowledge Panel.

Understanding what your visitors, users & customers need is the best way to increase website conversion rate.

It requires a lot of effort to plan a marketing campaign, create a landing page for it & successfully execute it.

Most new founders are schooled that they should put aside a substantial financial plan that is to be spent only on Facebook and Google.

You now have an idea of what the abbreviation is used for in the book so, let’s dive deeper & discuss these individually.