Since 98% of visitors don’t buy anything on their first visit to your website, it’s crucial to stay in their minds for when they are ready to purchase.
You might be wondering: when will they be ready to buy? The truth is, we don’t know. We never have & we might never know. But it’s important to be present when they’re ready.
That’s where retargeting helps.
What is retargeting?
Before we dive into our retargeting hack, let’s cover the basics.
At its core, retargeting is an online advertising method that allows you to show ads to people who have visited your website. These ads can appear on various platforms like the Google Display Network, Facebook, LinkedIn, Instagram, and Twitter.
Retargeting gives you a chance to re-engage potential customers you might have otherwise to lost, increasing your conversion rate and the boosting brand awareness.
Here’s how it works: you add a small piece of JavaScript code, known as a pixel, to your website’s header. When someone visits your site, pixel tags them.
This data is then sent to platforms like Google AdWords, Facebook, or others you’re using for retargeting. With this information, you can show tailored ads to those visitors wherever they go online.
Understanding Its Significance
We’ve learned that 98% of website visitors don’t buy anything on their first visit. It’s tough news, but it makes sense. As shoppers, we like to weigh our options before making a purchase. So, most first-time visitors to your site are likely comparing your product or service to others.
During this comparison phase, it’s beneficial to stay on their radar. Imagine being first thing to see when they check Facebook, read news, or shop online.
Being top of mind increases the chances they’ll return to your site. And the more they get to know your product, the more likely they are to buy from you and become satisfied customers.
Mastering Our Top Retargeting Trick
Now that we’ve got the ball rolling with retargeting, let me introduce you to a nifty trick we’ve developed here at POW New Media. This hack will supercharge retargeting efforts, helping you reach more potential customers in no time.
Unlike the traditional retargeting approach we just talked about, link retargeting technology takes things up a notch. It lets you add your retargeting pixel to links created with POW New Media.
What does this mean? Well, you’re not restricted to targeting people who’ve visited your website anymore. You can tag and retarget anyone who clicks on a link you share, even if it doesn’t lead directly to your site!
Yes, you heard it correctly.
Whether you’re sharing partner content, customer stories, or even news articles featuring your company, you can attach your retargeting pixels to those links. This way, you can tag anyone who interacts with content online.
And the beauty of this? It turbocharges your retargeting audiences, increasing the likelihood of both return visits and first-time website traffic. Ultimately, this leads to more conversions across the board.
Unlocking the Power of Link Retargeting
Let me illustrate this with an example.
Imagine I have a link to our latest eBook in my email signature. Whenever I send an email and someone clicks on that link, I can then retarget them with more content that I believe will interest them.
They receive relevant content, we gain more satisfied readers and subscribers. It’s a win-win situation.
There are numerous other ways you can leverage the power of link retargeting, and you have the opportunity to be really creative here.
For instance, if you work with many affiliate partners, add your pixels to the links you use to promote them. Even if you’re sharing an article from a news site, you can add your pixels there too — the possibilities are endless.
Final Words
Retargeting is an excellent way to reconnect with people who have visited your website but left without taking action.
Link retargeting goes a step beyond by allowing you to target people who have interacted with your brand anywhere online.
By expanding the opportunities for engagement, you increase the chances of gaining brand advocates. Whether you aim to convert them into customers or loyal blog readers, more touchpoints mean more connection opportunities.
Have you tried link retargeting to expand your audience and boost brand awareness? Share your experiences with us in the comments below!
