Our Blog

At FinTech Connect 2025, POW New Media’s Founder, Glenn Burgess, led a high-impact panel discussion with senior leaders, unpacking how institutions can modernise safely, strategically, and at scale.

Discover smart ways to track ROI on branded merchandise—boost impact, measure results, and make every giveaway count

Transform your LinkedIn profile into a powerful lead magnet with these 9 essential steps.

Designing your website for the right audience helps connect better with visitors and boost conversions. Here’s how.

AI is shifting search from traditional SEO to GEO (Generative Engine Optimisation), reshaping how businesses rank and attract customers. To stay ahead, companies must adapt their strategies to align with AI-driven search algorithms.

Telemarketing isn’t just about making calls—it’s a strategic approach that blends psychology, communication skills, and data-driven insights.

When your sales team learns how to connect with customers on a deeper level, they can build trust, understand needs, and create stronger relationships. In this interview, Glenn speaks with Nitesh Jha of M.A.S.S to explore simple yet powerful ways to train your team to persuade prospects emotionally

Use this guide to get the best results from your B2B leads. Learn how to turn leads into loyal clients and boost your conversion rate

Discover the power of omnichannel lead generation and how it can transform your business.

Learn the key differences between top-of-funnel and bottom-of-funnel content, and how each plays a unique role in guiding prospects through the buyer’s journey.

Discover the top 10 marketing podcasts that every marketer should tune into right now. From expert insights to actionable tips, these podcasts will keep you ahead in the ever-evolving world of marketing.

Understanding your audience’s level of awareness is key to crafting a marketing message that truly connects. Learn how to tailor your approach for maximum impact and watch your conversions soar!

Discover how to create a high-impact video marketing funnel that drives conversions. Learn the key steps to capturing attention, engaging viewers, and turning them into loyal customers.

Own a small business? Discover how video marketing can help you attract more customers effortlessly!

Create, Edit, and Send WhatsApp Avatar Stickers with Ease

Learn how to create your own WhatsApp stickers with ease! In this simple step-by-step guide, we’ll walk you through the process of making personalized stickers that will add a fun and creative touch to your chats.

Optimising your YouTube channel involves several key steps to increase visibility and engagement. Start with clear branding, use relevant keywords for SEO, and organise videos into playlists.

This guide provides you with actionable prompts designed to help you articulate your unique value, connect with your audience, and stand out in a crowded marketplace.

Attention B2B marketers! Discover why increasing your paid media investment can drive better ROI, expand your reach, and accelerate growth. Find out the top reasons it’s a strategy you can’t afford to ignore.

Unlock the secrets to capturing compelling video testimonials that resonate with your audience. In this guide, we’ll walk you through the essential steps to educate someone on how to effectively gather video testimonials that build trust, enhance credibility, and drive engagement.

Today, we’re diving into the world of color and design, focusing on how they impact your ability to impress, attract leads, and boost sales.