Ultimate Guide: Secrets to Mastering Your Facebook Ad Targeting Strategy

Then upload them to Facebook by using the “Create a Lookalike Audience” feature.

After this that list can be utilized to make a look alike audience of comparative people in your country that you can market to.

You can get familiar with Lookalike audience, as well as detailed explanation on the most proficient method to make one here.

2. Retargeted Traffic.

These are individuals who visited your site as well as interacted with your brand.

This includes:

• Website visitors, including people who visited specific pages.
• Facebook video viewers.
• People who drew in with any of your natural posts or ads.
• Facebook page likes.
• A custom list that you upload to Facebook, for instance people who signed up to your newsletter.

Showing visitors these ads help them to remember items they have visited on your site.

You don’t need to made individual ads however promote every one of your product if your ads are conventional ads referring to your different products, or they can be dynamic ads.

BigCommerce permits you to viably connect your store’s stock with Facebook so you can create dynamic campaign ads.

Audiences and Levels of Awareness

Above all else, we should discuss two mystery marketing superpowers: empathy & realistic expectations.

We anticipate something of this ad campaign (sales, perspectives, comments) as well. Each time we make an ad campaign, we requests that the planned client make a particular move.

To set up measurable & realistic objective & expectations for your campaign & your expected client is critical.

This is the place where empathy becomes possibly the most important factor.

Envision being approached by a complete stranger on a road & requested to put $1,000 dollars in another long lasting charging battery for your iPhone.

This example is outrageous; however it represents the circumstance well indeed.

We should pull it apart.

• You might not have an iPhone regardless.
• You may not break your iPhone warrantee & alter the gadget to introduce the battery.
• But in particular – you don’t believe the merchant enough to give them your well deserved money as well as            you don’t have the foggiest idea about the product.

Consequently, the achievement pace of this business explore is likely zero.

However, organizations market to their potential clients like this constantly. This is the standard model of advertising that TV, radio & print ads use, usually known as “spray and pray.”

Let’s look at another example.

A delegate of a foundation approaches you on the street & says, “Ma’am, I see you are baby formula home from a grocery store. Do you realize that large number of kids in America actually experiences the ill effects of hunger? What’s more, giving just $10 this month can help a child in need today.”

Here are the means by which this breaks down:

• This delegate perceived who you are – they recognize your novel condition & consider you as an individual.
• They make the issue relatable to you.
• They give an answer for the issue. Essentially, an answer that is realistic, achievable & moderate for you.

In light of the fact that the correct audience was focused on, this campaign will be more successful & convey a greater number of sales or promises than the one describes above.

A fruitful Facebook campaign is planned in the very same manner.

In the first place, by focusing on the correct people, second by recognizing & interfacing with them & third, giving them a realistic call to action.

PRO TIP

It’s essential to specify that cold traffic campaigns can easily be beaten by retargeting campaigns.

To present your product & make trust is the essential objective of cold traffic campaign.

At that point you utilize a retargeting campaign to move into more “immediate sales” style ads.

Targeting: Who to Address and What to Ask

Considering different targeting options, we should inspect this idea.

Cold Traffic “Who’s & What’s.”

Above all else, we need to remember that cold traffic audience doesn’t know about your brand or product.

Moreover, they may not know that your solution for their concern exists.
This implies that you should focus on clarity & descriptiveness in the ads targeting cold traffic.

Here are a couple of approaches to make clear ad copy:

• Create lists exhibit the advantages or potential highlights of your product or service.
• Make sure that the title of the ad is clear & short enough to fit in the mobile feed.
• Prioritize instruction & awareness about your product “hard sell.”
• Use banners or videos to unmistakably show your product.
• Call out who the item is intended for example “calling every aspiring chefs,” “as a busy mom,” and so on.

PRO TIP

Exploit specific targeting. It very well may be acceptable to test ads that incorporates something like “CrossFit box basics,” “ideal for your favorite CrossFit WOD,” etc, if you are a functioning wear brand targeting on CrossFit fans.

Warm Traffic “Who’s & What’s.”

Retargeting traffic requires less schooling.

This audience definitely knows your brand & your item. What they truly need is a “good excuse” to purchase.

This “excuse” can be:

• Discount codes and flash sales.
• Featuring a particular item in your collection. Pro Tip: Carousel ads can be extraordinary for including things.
• Sharing a convincing testimonial.
• Limited editions & last chance offers.