So, you’ve collected your survey responses—now what? How do you turn those answers into the powerful words that convert leads into customers and keep them coming back for more? How do you craft unforgettable messages that cut through the noise?
That’s what I’m here to show you. Let’s dive into the process step by step.
Step 1: Organise Your Data
Start by opening a new spreadsheet in Excel or Google Sheets. Create a “Raw Data” sheet and input all your survey questions and responses. This will give you a clear view of all the answers in one place.
Step 2: Break It Down by Question
Create a separate sheet for each question in your survey. Copy the question and its corresponding answers into column A on each sheet. This helps you focus on one question at a time.
Step 3: Identify Key Insights
For each sheet, add four new columns: Topic, Pains, Desires, and Roadblocks. Go through each answer and categorise the responses based on these criteria. This process will help you uncover common themes, challenges & desires among audience.
Step 4: Interpret the Data
Take your time with this step. Carefully analyse the responses, looking for patterns and insights. What are the main pain points your audience is facing?
What do they desire most? What’s holding them back? This information is gold—it will guide your messaging and make your content resonate on a deeper level.
By the end of this process, you’ll have a spreadsheet full of valuable data that will make writing your next marketing piece a breeze. You’ll know exactly what your audience needs to hear to take action.
What’s Next?
Tomorrow, I’ll share two powerful writing formulas to help you craft irresistible headlines. Plus, I’ll show you how to tap into emotional triggers that drive conversions. These triggers are the key to persuasive writing, and when used correctly, they can work wonders for your marketing.
Look out for tomorrow’s email where we’ll dive into these techniques.
Until then,
