POW-New-Media started from Glenn’s home computer and became one of the biggest online marketing companies for one main reason: it let customers share reviews.
At first, this was a controversial idea, but it quickly became the top source of online reviews. This feature played a big role in the company’s growth.
Just think about it—how much more likely are you to use POW-New-Media services after reading a positive review? A lot more likely, right?
What makes a great testimonial?
Positive testimonials are super important for your business, whether you sell through a website, emails, or social media. But what makes a great testimonial? We found a simple 3-step process from a video testimonial expert.
The expert looked at 300 websites and found that these 3 things were common in testimonials that boosted sales:
- Video-Based – Video testimonials are more believable than written ones because written reviews can be easily faked.
- Specific – The best testimonials explain how a product or service helped someone reach a specific goal, not just general praise.
- In-Depth – Longer video testimonials provide more value and do a better job of convincing people that a product or service is worth buying.
We made video hosting on Voomly super lightweight and fast (we use the same content delivery network). This was done to help you easily add lots of video testimonials to your sales or product pages—without any buffering or loading problems.
But how will you get great video testimonials? Here are some more ideas to help you:
Make the testimonial about your customer
Many brands make the mistake of asking for testimonials in a way that focuses on themselves. For example, if you say, “Hey, can you help us out for a moment?” you’re making the request about you.
Instead, shift the focus to your customer. Show a real interest in their story or ask them to share a major breakthrough they had, so they can help others who just starting out.
Have system for whenever you get written review
If you have social pages or a Google Business Profile, you’ve probably noticed that some customers who are really happy with your service will leave a great review without you even asking. This is a perfect chance to follow up & ask for a video review.
Since they already took the time to write a review, they’re more likely to agree to do a video review too. So, it’s important to have a system in place to spot new reviews and reach out to those customers.
Create ‘signals’ to identify successful customers
If you offer a product or service, think about ways to measure its success. e.g, you could track revenue generated, time spent using your service, or other key indicators.
Consider setting up a system where, when a customer reaches a certain milestone, you reach out to congratulate them and ask them to share their story to inspire others.
Many businesses find it awkward to ask for reviews or wait too long, asking for a testimonial months after a customer wrote their initial positive review.
And once you have their testimonial?
That’s why it’s important to have a system in place to reach out to customers when they’re most likely to be willing to share their time.
You can upload your videos to Voomly, where you can edit, add captions, trim the clip, and quickly share it on your website or social media using the fastest and most affordable video hosting service available.
Job done!
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