Color can have psychological effects on everything from human behavior to mood to performance.
For marketers, colors can influence a consumer’s emotions & perceptions about products & services.
Read on to learn how you can boost your conversions by using colors.
Facts & Stats to Tweet:
- According to a research, 92.6% people consider visual dimension to be the #1 influencing factor for their decision.
- Studies show that a person makes a judgement about a product in the first 90 seconds of initial viewing, of which, 90% of the judgement is based on the color.
- Another study showed that colored ads have 26% more chances to be read than black and white ads in a magazine.
- Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales.
