Have you ever wondered how some marketers, influencers, and brands seem to have an uncanny ability to say exactly what you need to hear? Whether it’s a social post, an email, or a sales page, it feels like they’ve somehow tapped into your inner thoughts and emotions.
How do they do it?
It’s not magic—it’s all about understanding their audience on a deeper level. And today, I’m going to share closest things to mind-reading in marketing: asking right questions.
The Power of Asking the Right Questions
Your favorite brands and copywriters don’t just guess at what to say. They gather their words directly from the source—you.
They do this by asking smart, well-crafted questions that dig deep into the minds of their customers. These questions reveal real, valuable insights that help them write copy that resonates, connects, and converts.
When you ask the right questions, you get the answers that practically write your copy for you. Suddenly, writing emails, social posts, and sales pages becomes easier because you know exactly what your audience is thinking and feeling.
How to Start: The Power of Surveys
One of the most effective tools for gathering these insights is a simple survey. Surveys are incredibly versatile and easy to deploy. You can send them to your email list, post them in a Facebook group, or share them on social media.
The answers you collect will give you a treasure trove of information to create compelling, and personalised content.
Your Challenge: Send Out a Survey
Today, I’m challenging you to send out a survey that will help you understand why your subscribers, leads, and customers choose you. This will make writing irresistible copy and creating amazing products and services so much simpler.
Here’s how to do it:
STEP 1: Put your survey questions together using a worksheet (you’ll find my favorite survey questions there—just copy and customise them for your needs).
STEP 2: Set up the survey in your favorite survey tool, like Typeform, Google Forms, or Paperform. These platforms make it easy to create sleek surveys and collect responses.
STEP 3: Send out the survey. You can do this via email if you have a list, or share the link on social media if you don’t.
STEP 4: Collect the responses.
That’s it for today’s lesson. Tomorrow, we’ll dive into what to do with the answers you’ve collected. I’ll show you how to turn survey data into gold, helping you create high-converting campaigns for your business—or any business.
What’s Next?
Remember, I don’t expect you to gather a thousand responses overnight. But the insights you gain from even a handful of answers can be incredibly powerful. Look out for tomorrow’s email titled “Part-3: How to Turn Survey Data into Gold…”
Until then, start gathering those valuable insights.
