Ever felt ignored by potential leads, customers, or clients? You’re not alone. Many of us have been there, trying to follow the so-called “best practices” that promise magical results like a 3472% increase in conversions.
But let’s be real—these tips often come from marketers desperate to sell you the latest fad, and they rarely work as promised. I know this because, years ago, when I started optimising marketing campaigns, I followed these best practices too.
And guess what? They failed miserably. Instead of seeing shiny, impressive results, I ended up frustrated and stuck on a never-ending hamster wheel of trying new things with very little to no success.
I got tired of wasting time and energy, so I decided to create my own optimisation process. This wasn’t about stumbling upon a lucky win and shouting about it online. It was about truly understanding customers—their intentions, their emotions, and what really makes them to buy.
Now, I’d like to share something with you. Over the next five days, I’ll be giving you the highlights of the system I’ve been using and refining since 2013. This system will help you turn website visitors into subscribers, subscribers into leads, and leads into customers.
Here’s what you’ll learn in the next five blog posts:
- The real power behind conversions (hint: it’s not what most marketers think!).
- How to make writing fun by gathering the right information in just seven minutes.
- Turning customer words into insights that boost conversions.
- An “instant win” technique for making your headlines stand out.
- Design principles that take your marketing to the next level without common mistakes.
With these tools, you’ll be able to create content, emails, and landing pages that truly engage and convert. Whether you’re just starting out or already in the game, this method will help you turn leads into loyal customers.
So, here’s the deal: over the next five days, I want you to put aside everything you think you know about conversions. Open each email, download the templates & worksheets, and give them a try. See the difference for yourself and add this system to your process.
Because once you start using these techniques, you’re on your way to becoming someone who can grow revenue—either for your business or someone else’s. And trust me, that person is in high demand.
Let’s make a pact. Tomorrow, I’ll reveal what really drives conversions—something that big brands like Coca-Cola and Jeep understand but small businesses often overlook.
Until then, let’s stay focused. Tomorrow’s the start of something new.
