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Zortrex

Zortrex is a Scottish Tokenisation start-up company that needed Branding, website development and a strategic GTM plan to launch into the security space.

Two tablets displayed in a minimalistic and professional setting, showcasing the responsive web design for "ZORTREX - Data Security." One tablet highlights the "Does Data Security an Issue?" section featuring text, circular images of professionals, and a "Book Demo" button. The other tablet focuses on "Banking Security Made Easy" with secure transaction details and a testimonial at the bottom. Clean and modern aesthetics with shadows adding depth to the presentation.
A premium corporate stationery mockup for "ZORTREX - 21st Century Data Security." The set includes branded business cards, envelopes, a letterhead, a folder, and a pen, all designed in a cohesive dark blue and white color scheme with minimalist geometric logos. The layout conveys professionalism and modernity.
A sleek, responsive website design mockup for "ZORTREX - Data Security" displayed on various devices, including a tablet, laptop, and mobile phones. The layout showcases modern typography, minimalistic icons, and user-friendly navigation. Key features such as "Book Demo," "Data Security Solutions," and "Protect Your Sensitive Data" are prominently displayed to emphasize the brand's secure and scalable platform.

Case Study

From Tokenisation to "Hacking Insurance"

Zortrex was a start-up in the Security & Tokenisation space. Their goal was to launch, develop strong messaging and become known as the No. 1 in the tokenisation and encryption space…

Problem

Tokenising sensitive data is essential in the modern world. But Zortrex branding and messaging left a lot to be desired. The brand looked outdated and not as professional as it needed to be to sell into the incumbents.

Solution

Beginning with our Strategic workshops, we redefined their messaging from “Tokenising data” to promoting safety and really saying this was about “Hacking Insurance.  We also re-branded and rebuilt their online platform. 

Products

  • Branding & Logo
  • Website Development
  • GTM Strategy
  • Pay-per-Click

“POW came back with a bold new design and and a far more professional & trustworthy Logo and Branding. They also rebuilt our entire web presence  and Glenn and his Team held our hand at every stage of the journey. They completely met our needs, helping us launch faster.” 

Michael Bovenick, CEO for Zortrex 

A nighttime urban setting with a prominent digital billboard displaying an advertisement for "ZORTREX - Data Security." The ad emphasizes data protection with the headline "DATA SECURITY. SOLVED" and features a smartphone screen showcasing a secure account interface. The bustling city street is illuminated with lights from shops, vehicles, and billboards, creating a vibrant and modern backdrop. The focus is on the secure and professional appeal of ZORTREX's services.
A sleek, circular black signboard mounted on a textured stone wall, prominently featuring the ZORTREX logo and tagline "21st Century Data Security." The design conveys modernity and sophistication, with clean white lines and a minimalist aesthetic. The background includes soft, blurred foliage, highlighting the contrast between technology and nature. The sign exudes professionalism and trustworthiness, emphasizing ZORTREX's expertise in data security solutions.
A visually dynamic image showcasing the ZORTREX logo with the tagline "21st Century Data Security." The backdrop features a futuristic digital cityscape, illuminated with cascading vertical data streams in shades of blue and teal. Glowing city lights in orange and yellow add warmth and contrast to the sleek technological theme. The design embodies innovation, security, and a forward-thinking approach, perfectly aligning with ZORTREX's commitment to modern data protection solutions.

"I am Thrilled with the new logo, branding and messaging. I now love my brand"

Susanne Brown

Owner: Zortrex.com

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