If you’re using LinkedIn, make sure you’re doing it the right way. There’s no point in writing posts to get attention if your profile isn’t good enough. Your followers want to know who you are, and you want more leads.
That means you need a plan. Turn your LinkedIn profile into a powerful page that turns followers into customers.
In 2024, I grew my LinkedIn from 7K to 30K followers in just one year. I learned from successful creators and used their best strategies to grow my account. Follow these steps to get yours working for you.
Win at LinkedIn: make your profile work harder
1. Perfect your profile picture
Your photo is the first thing people notice. Don’t use an old, blurry picture—pick one that fits your brand and looks professional. For the best quality, export it at 400 x 400 pixels. A great photo makes people interested before they even read your profile.
Use a plain background and make sure your face fills 80% of the frame. Look straight into the camera with confidence. Choose an expression that matches how you want to be seen—like a friendly smile that invites conversation.
2. Write a headline that hooks attention
Most people just use their job title as a headline—but that’s a wasted opportunity. Your headline appears all over LinkedIn, so make it work for you. Smart professionals use it to highlight their skills and attract the right people.
Keep it short and clear. No complicated words. Show who you help and how you help them. Use the exact words your ideal customer would search for so they find you when they need you.
3. Make your summary impossible to ignore
Your LinkedIn summary should feel like a personal note, not a boring resume. If it sounds too formal, people will lose interest. Write the way you talk and let your personality show. Build trust before asking for anything.
Start with a strong opening that grabs attention and connects with your audience. Share your story, highlight your expertise, and explain how people can work with you.
Use numbers to back up your claims. End with a clear call to action that makes them want to reach out.
4. Create a banner that builds credibility
Your banner is prime real estate on your profile, but many people don’t use it wisely. Make it work for you by showcasing your achievements and credibility.
Add social proof, like a short client quote or a success story your ideal customer would want for themselves. Design it at 1584 x 396 pixels, leaving the room for your profile photo on the left.
Keep it simple—include one clear message or benefit that speaks to your audience’s biggest goal. Make sure anyone who visits profile instantly understands what you do.
5. Showcase your services section
LinkedIn lets you list what you offer—don’t leave it blank! Use this space to highlight your core services and clearly explain how you help. Show the results people can expect, making them want to learn more.
Break each service into simple, clear benefits. Instead of making people guess, explain exactly how you solve their problems. Use numbers to prove your success and make it easy for them to imagine working with you.
6. Fill your featured section with value
Your featured section is your showcase—use it wisely! Add links that boost your credibility, share case studies that highlight your expertise, and make every piece work to show your value. Build your reputation without being too salesy.
Use images sized at 1920 x 1080 pixels. Include a lead magnet or newsletter to guide visitors to the next step. Choose content that turns casual viewers into engaged connections effortlessly.
7. Add a custom link to drive action
LinkedIn now lets you add a call-to-action button—use it wisely! Send visitors exactly where you want them to go and make it easy to connect with you beyond LinkedIn.
Choose one clear next step, whether it’s booking a call, signing up, or filling out a form. Let them know what to expect when they click and make it irresistible. Give them a reason to take action now!
8. Edit your experience section strategically
Your experience section matters. Each role should highlight your expertise & prove your value. Forget buzzwords—use numbers & real results to show what you’ve achieved.
Remove jobs that don’t fit your current focus. Add details to recent roles to showcase transferable skills. Show how your journey led to where you are today. Make every word build trust in your abilities.
9. Stack your skills section for search
LinkedIn allows you to list 50 skills, but the smartest professionals focus on 5-7 key ones. Choose skills your ideal clients search for and get endorsements to build credibility.
Place your two most valuable skills at the top and get endorsements from industry experts. This helps you appear in more searches and makes you stand out instantly.
Upgrade Your LinkedIn Profile: Attract Your Dream Clients Effortlessly
Turn Your LinkedIn Profile Into a Client Magnet With These 9 Steps! Optimise your photo, craft attention-grabbing hooks, and tell stories that build trust. Highlight your services, showcase your best work, and make it easy for clients to take action.
Your dream clients are on LinkedIn right now—make sure they find you! Optimise every section and turn visitors into buyers.
