Top 6 Video Sales Letter Examples That Convert & Why They Work
Unleash the potential of video sales letters and witness your conversions soar to new heights.
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

Let me tell you a little secret that’s making waves in the world of sales strategy: video sales letters! Oh boy, are they the bee’s knees! 

Why, you ask? Well, let me sprinkle some stardust on your marketing knowledge because videos work like pure magic when it comes to conversions! 

Picture this: a captivating video that grabs your audience’s attention right from the start. It’s like a sizzling steak on a silver platter, irresistible to their eyes and senses. 

With every frame, you’re taking your potential customers on an exhilarating journey, stirring their emotions and igniting their desire for your product or service. It’s like a rollercoaster ride of persuasion, and boy, does it work wonders!

In fact, a staggering 80% of marketers have reported that video has directly contributed to increasing their sales. And that’s just one of the many compelling statistics that highlight the invaluable role of videos in today’s sales and marketing landscape.

We bet you’re eagerly waiting to dive into the world of video sales letters, armed with your preferred video sales letter software…

But hey, we totally get it if you’re feeling a bit uncertain about where to start. Sometimes, a little inspiration goes a long way, right? That’s why you’re in luck because we’ve got a treasure trove of amazing video sales letter examples lined up just for you!

Prepare to be dazzled as we unveil these top-notch examples that will ignite your creative spark and set you on the path to video sales letter greatness. We’ve carefully handpicked each one to showcase different techniques and strategies that work like magic!

But hold on, we’re not just throwing these examples at you and leaving you stranded. Oh no, we’re here to guide you through each one, explaining why they work their charm and pointing out any tricky spots along the way. We want to make sure you’re equipped with all the necessary know-how to create your own mesmerizing video sales letters in no time!

So sit back, relax, and get ready to be inspired by these captivating examples. With our guidance and these shining stars of video sales letters, you’ll be well-prepared to conquer the realm of persuasive video marketing! Let’s dive in and let the inspiration flow!


  • Video sales letters can have diverse templates, ranging from straightforward “piece to camera” to polished mini-features.
  • The format is not as crucial as establishing rapport, building trust, and including a clear call to action.
  • It’s essential to align the content with the specific stage of the sales funnel you’re targeting.
  • Be mindful of potential pitfalls in each video sales letter example, and we’ve highlighted the major ones to help you avoid them.

Video sales letter example #1 – The simple & straightforward

Brace yourself, my friend, because this one’s our personal favorite. Why, you ask? Well, it’s as easy as pie to create! All you need is a dash of charm, a sprinkle of enthusiasm, and a trusty webcam, and you’re ready to roll!

Now, you might think that without flashy visual effects, this type of video sales letter would be a snooze-fest. But hold your horses, my cheesy amigo, because simplicity can work wonders! Trust us, sometimes less is more, and in this case, it’s the secret sauce of success!

Picture this: You, looking all confident and charismatic in front of that camera, delivering a killer pitch straight from the heart. No need for fancy gimmicks or dazzling graphics. It’s all about the power of your words, your genuine charm, and the way you connect with your audience. Believe us when we say, simplicity has a special kind of magic!

So, my friend, let simplicity be your guiding star on this video sales letter journey. Embrace the joy of a good pitch, the intimacy of your webcam, and watch as your audience falls head over heels for your authenticity. It’s time to keep it simple and shine like a cheesy star in the video sales galaxy!

Why it Works:

  • A video sales letter featuring only you and your pitch is a recipe for success, my friend!
  • It’s like having a virtual face-to-face conversation with your prospects, but with some added sparkle.
  • Non-verbal communication becomes your secret weapon in persuasion. Think about those impactful eye contacts, expressive gesticulations, and captivating facial expressions. They work like a charm in building genuine rapport.
  • By appearing unfiltered and authentic, without hiding behind fancy post-production and flashy effects, you earn the trust of your audience. You become a beacon of reliability and credibility.
  • Putting a face to your brand humanizes it, making it more relatable, likable, and approachable. Who can resist a brand with a friendly face, right?

So, my friend, simplicity is key! Focus on your fantastic product and how it can swoop in to solve your leads’ pain points. Deliver a crystal-clear call to action that leaves no room for hesitation. Trust us, that’s more than enough to drive a tidal wave of sales straight to your doorstep!

Where can it get Tricky

If you’re camera-shy, the thought of creating a video of yourself might make you break out in a cold sweat. We totally understand!

But fear not, my friend! It’s a challenge that can be conquered with a dash of perseverance and a sprinkle of goodwill. We believe in you! With a little practice and a whole lot of determination, you’ll find yourself becoming more and more comfortable in front of that camera.

Remember, Rome wasn’t built in a day, and neither is confidence in front of the lens. Take baby steps, embrace your quirks, and let your authentic self shine through. Soon enough, you’ll be strutting your stuff like a true video star, captivating your audience with your irresistible charm.

So, don’t let a touch of camera-shyness hold you back. You’ve got what it takes to overcome this hurdle and unleash your video sales letter prowess. Embrace the challenge, practice like a pro, and watch your confidence soar to new heights! You’ve got this!

Video sales letter example #2 – The live-action type

Picture this: you’re casually browsing through YouTube, enjoying some delightful videos when suddenly, like a sparkling shooting star, Grammarly pops up before your eyes! Their video sales letter style is so familiar, it’s practically etched in your memory.

Grammarly, oh Grammarly, they sure know how to leave a lasting impression. You’ve encountered them countless times in those random YouTube videos, and their style is as recognizable as a friendly face in a crowded room. It’s like they have a secret recipe for video sales letter success!

Their live-action approach brings a breath of fresh air to the table. You see real people, real scenarios, and a genuine connection that tugs at your heartstrings. It’s as if they’re speaking directly to you, understanding your pain points, and offering the perfect solution.

Why it Works:

  • Fun and engaging, these live-action video sales letters weave a captivating story that grabs the attention of your prospects.
  • They strike the perfect balance between entertaining your audience and conveying the essential reasons why your product is an absolute necessity.
  • The secret sauce lies in the almighty call to action, the holy grail of every video sales letter. It’s the magical moment where you guide your audience towards taking action.

This approach is pure gold, my friend! It entertains and engages your target audience simultaneously. By sharing a visually attractive and witty story, you gently nudge them towards conversion without bombarding them with a pushy and obnoxious salesperson vibe. Trust us, that kind of vibe is a major turn-off!

Where it can get Tricky:

  • As polished and compelling as these video sales letters may be, there’s always a slight risk of going overboard.
  • Despite being polished and compelling, video sales letters of this nature can sometimes fall into the trap of being too much of an overkill.
  • Overly produced and orchestrated video sales letters may make your leads question why you’re trying so hard to convince them.
  • Having too much going on, crossing the line from a friendly nudge to an in-your-face push, can work against you.
  • These video sales letters may come across more like regular ads rather than personal sales letters, lacking the power of building trust and rapport with your prospects.
  • Striking the right balance between high-class production and maintaining a genuine and personalized approach is the key to success with these video sales letters.
  • Keep in mind that creating this type of video sales letter requires a substantial budget, as they are practically mini-movies that can be quite expensive to produce.

So, my friend, tread carefully in the realm of highly-produced video sales letters. Find the sweet spot where the production value shines while maintaining a genuine connection with your audience. 

Remember, trust and rapport are priceless, so strive to infuse your videos with authenticity. And if you embark on this journey, be prepared to invest in creating a mini-movie masterpiece. Success awaits, but it comes at a cost!

Video sales letter example #3: Animation or stock videos with a voice-over

Ah, behold the mesmerizing world of animation and stock videos with a delightful voice-over! Some savvy businesses choose this version of video sales letters to add that extra oomph to their sales strategy. Get ready to be dazzled!

Why it Works:

  • Fun doodles, eye-catching stock videos, or captivating kinetic text can leave a lasting impression on your target audience. Let’s face it, visuals do matter, just as we mentioned before.
  • When you unleash your creativity and craft an original and catchy video, complete with a captivating voice-over and striking imagery that focuses on your product, pure magic happens.
  • The best part? There are no limits to your imagination! You can create practically anything you desire, adding fancy effects and playing around in whichever way tickles your fancy.

Where it can get Tricky:

  • Just like in the previous example, there’s always a danger of your video sales letter getting lost in the sea of similar videos that reek of ordinary ads. We don’t want that for you!
  • Remember, when you miss out on that face-to-face, personal contact with your prospects, you may miss a crucial opportunity to guide them towards conversion.
  • Personalized videos, my friend, are the pinnacle of building trust and genuinely connecting with your leads. They increase your chances of long-term customer retention.
  • Now, here’s a juicy tip: Put a friendly face that customers have come to trust and adore right alongside your product. It’s a fantastic idea, especially when you’re starting to create a brand and make your mark in the world.

So, embrace the power of animation, stock videos, and voice-overs! Let your creativity soar, create a video that mesmerizes your audience, and build that personal connection. With the right blend of visual enchantment and a friendly face, you’ll make your brand shine bright like a star in the sky of success!

Video sales letter example #4 – A VSL fit for different funnel stages

Oh, the beauty of versatility in video sales letters! It’s time to break free from the common mistake many businesses make—limiting the use of VSLs to just one stage of the sales funnel. Let’s unleash the full potential, my friend!

Why it Works:

  • Here’s the truth: There’s no reason to hold back when it comes to including videos in multiple stages of your sales process. Go ahead, embrace the magic of video marketing throughout your entire funnel!
  • Take a page from Chris’s book, who created a remarkable video marketing funnel and witnessed a skyrocketing lead count. You can achieve the same, my friend!

Making video sales letters a part of different funnel stages has never been easier. From introducing your brand to the market, prospecting, nurturing leads, to creating highly personalized custom-made offers for individual leads—there are no limits!

Yes, you heard it right! All of this can be accomplished with simple, several-minute-long videos, just like the one you’re watching right now. It’s that simple, yet oh-so-powerful!

And here’s the secret sauce, my friend: Personalization is key. Make your offer tailor-made for each lead by:

  • Creating a custom landing page for them;
  • Including your or your prospect’s logo in the video;
  • Emphasizing all the vitals with options such as a camera spotlight that help with being more convincing and making a stronger impression;
  • Including a nice, big CTA button at the bottom;
  • Customizing your video thumbnail – you can even make it a GIF for additional sparkle.

Where it can get Tricky:

  • If you’re not accustomed to being in front of the camera, the initial attempts at creating these types of video sales letters can feel a bit awkward. Don’t worry, my friend, it’s a common challenge that can be overcome with practice and a sprinkle of self-confidence.

But fret not, for we have a solution! If you’re seeking additional tips on how to create professional-looking personalized videos that will leave your customers in awe, we’ve got you covered. 

Our blog delves into the nitty-gritty details, providing a wealth of information to help you shine like a video sales letter superstar. So go ahead and check it out, my friend. You won’t be disappointed! 😉

Video sales letter example #5 – Showcase your product’s specific use case or give a one-time offer your leads can’t refuse

Let’s tap into a little secret of human nature – our deep desire for limited edition treasures and our love for chasing sales, discounts, and special offers as if our lives depended on it.

So, why not harness this power and create a video sales letter that does just that?

Picture this: A captivating video that not only showcases your incredible product but also entices people with a one-time offer custom-made exclusively for them. It’s like a tantalizing invitation they simply can’t resist!

Why it Works:

  • One-time offers and special deals triggered by specific actions your leads have taken make an immense impact. It’s hard to resist an offer tailor-made for you and you alone, especially when the product addresses your key problem or performs a task you’ve been longing for.
  • Humans are visual creatures, and videos have a way of engaging us like no other content. So why not combine the best of both worlds? Use a video to showcase your product’s awesomeness and make an offer that’s simply irresistible.

But wait, there’s more! Your leads might be itching to see your product in action, especially if it’s complex or new in the market. 

That’s where POW comes in, supporting you in creating captivating product tours, walkthroughs, and educational videos. These gems further engage hot leads and warm up those cold leads who may not even realize yet that your product is the perfect solution to their pain points.

Where it can get Tricky:

  • Here’s the catch: Make sure you have a solid product-market fit, and your pitch hits the bullseye. Pinpoint the main issue your target audience faces, and show them precisely why your product is their ultimate solution.
  • And of course, don’t forget those one-time offers! They ignite motivation and drive people to make purchases swiftly and effortlessly, especially when the offer has been carefully customized for a specific lead. It’s the cherry on top that seals the deal!

So, my visionary marketer, seize the power of videos! Showcase your product’s unique use case, make irresistible offers, and watch as your sales strategy reaches new heights. 

With the perfect blend of captivating visuals, personalised offers, and a sprinkle of magic, you’ll capture the hearts of your audience and witness the magic of conversion unfold. 

Are you ready to embark on this enchanting video sales letter journey? Let’s make it happen!

Video Sales letter example #6 – Include social proof

It’s time to unlock the secret ingredient that adds a sprinkle of trust and credibility to your video sales letter.

Why it Works:

  • Potential prospects crave hearing about your product from someone other than yourself. Let’s face it, they trust the opinions of others who have experienced your product firsthand.
  • There’s nothing quite like a glowing testimonial from a happy customer who has tested and tried out your product. It’s like a shining beacon of endorsement.
  • That’s why incorporating customer reviews or testimonials into your video sales letter is an absolute must. Don’t overlook this step, my friend.

Where it can get Tricky:

  • Here’s the fantastic news: When it comes to social proof, there are no downsides! It’s an absolute win-win.
  • Customer feedback, especially in the form of video testimonials, is always a brilliant idea. It conveys emotion, authenticity, and a personal touch that resonates with your audience like no other content.

So, if your product is doing its job splendidly, my friend, you have absolutely nothing to worry about. Request those captivating videos from your users and witness the transformation as your video sales letters become even more persuasive and conversion-focused.

Let the power of social proof lead the way to your sales success!

The Bottom Line

In the world of video sales letters, there’s no one-size-fits-all format. While we’ve provided some examples and even more sales prospecting video scripts, the key is to tailor your content and offer to your specific audience.

Now, it’s time to unleash your creativity and start crafting your own captivating video sales letters. With POW by your side, the process has never been easier. You can create and distribute any type of video sales letter across the vast expanse of the web.

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