Stand Out By Using These 101 Trigger Words

In this blog, you’d be learning the key trigger words & how can you use them. I’ll share 101 amazing trigger words you can utilize today.
Picture of Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

In this blog, you’d be learning the key trigger words & how can you use them.

I’ll share 101 amazing trigger words you can utilize today.

Let’s start then, here’s an overview of what we’ll be discussing in this blog.

  • What Is A Trigger Word?
  • List Of 101 Trigger Words
  1. Headlines
  2. Subheadings
  3. Product Names
  4. Pop-ups
  5. Landing Pages
  6. Buttons
  7. Email Subject Lines
  8. Your Business / Domain Name
  9. Calls To Action

What Is A Trigger Word?

A trigger word is characterized as “a word that starts a process or course of action”.
Basically, any word that gets somebody to accomplish something — anything — can be characterized as a trigger word.

Yet, a few words are undeniably more remarkable than others. They inspire more prominent feelings, sparkle desire, & boost engagement.

You get the thought. These words make you click, open, read, & purchase. Need to utilize them for yourself?

Look at the rundown beneath.

List Of 101 Trigger Words

Want our personal Trigger Word list for getting your readers to act?

Personal

Authority

Exclusivity

Excitement

Greed

Safety

Avenge

Banned

Elite

Amazing

Convert

Boost

Before you forget…

Because

Insider

Blissful

Free

Bright

Coward

Controversial

Limited

Delightful

Greed

Cure

Destiny

Crush

Revolutionary

Energize

Instant

Fix

Empower

Destroy

Secret

Flush

More

Health

How

Forever

Unlock

Imagine

Want

Hope

Overcome

Guarantee

 

Jubilant

Win

Need

Reclaim

If

 

Wonder

Faster

Save

Tired

Never

 

Ultimate

Cheaper

Stop

Yes

Proof

   

Undo

You

Proven

 

Novelty

 

Worse

 

Seize

 

Discover

 

Minor

 

Unconditional

 

New

 

Trusted

      

Impatience

Savagery

Anger

Contempt

Fear

Desire

Deadline

Burned

Agony

Fleece

Floundering

Craving

Now

Conspiracy

Antagonistic

Pointless

Helpless

Longing

Today

Cruel

Arrogant

Temporary fix

Paralyzed

Thirst

Easy

Exposed

Disinformation

 

Surrender

Mystery

 

Had enough?

Gall

 

Sacrifice

Enhance

 

Payback

Hate

  

Delicious

 

Swindle

Never again…

   
 

Taboo

Outrage

   
 

Unscrupulous

Turn the tables

   
 

Vindication

Umbrage

   
 

Violence

    

HOW TO USE TRIGGER WORDS TO AMPLIFY YOUR MARKETING

Since you have the huge list of trigger words, it’s an ideal opportunity to put them to use. Beneath, I detail precisely how to utilize trigger words in every aspect of your advertising.

 

Headlines

As you can tell by the massive success of companies like BuzzFeed, headlines matter — a lot. Here’s one of their most-shared articles of all time (according to Buzzsumo).

 

An extraordinary headline can help your substance turn into a web sensation, getting a great many individuals to click, read, & share your article. A crap headline can mean the inverse — no readers by any stretch of the imagination.
What’s the contrast between a viral headline & a heap of trash? The manner in which you word it.

Take a look at the trigger words “Amazing” & “Mystery” in the BuzzFeed article above.

To show you what I mean, how about we take a gander at some poor headlines & improve them. This is what we’re working with:

  • How to Grow a Garden In Your Backyard
  • 7 Tips for Making More Sales Online
  • The Ultimate Guide to Going Vegan

These features aren’t terrible; they do certain things right, such as good headline formula. But they aren’t extraordinary, by the same token. We should sprinkle in some trigger words (bolded):

  • How to Easily Grow a Garden In Your Backyard (Proven Formula)
  • 7 Insider Tips to Convert More Online Sales, Guaranteed
  • The Ultimate Guide to Going Vegan & Reclaiming Your Health

Subheadings

Subheadings are the section headings inside your articles (H2, H3, & so on). Incredible subheadings can help your engagement & get your pursuers to complete the article. They keep individuals dropping down the page.

For instance, I utilize trigger words in my subheadings constantly.

Here are a few before-and-after subheadings with trigger words bolded.

Example #1:

  • Eat More Vegetables to Lose Weight
  • Use This One Simple Trick to Burn Stubborn Fat Effortlessly

Example #2:

  • Use Trigger Words In Your Marketing
  • Sprinkle In Trigger Words to Boost Conversions Today

Example #3:

  • Add “Free” To Increase Sales
  • Use The Proven Word That Sells

PRODUCT NAMES

Believe it or not, even your items names can profit by trigger words! An outrageous model would be the organization Death Wish Coffee. They utilized an amazingly powerful word —Death — in their product name.

What’s more, to improve conversion, they add another trigger word to their single-sentence item slogan: The world’s strongest coffee.

Another example is cosmetics brand ColourPop, which in a real sense names their items after trigger words, for example, their Niacinamide Serum named “remedy”.

I likewise underlined their utilization of trigger words in their item description, similar to “Work wonders”, “enhance”, “perfect”, & “boost”.

Consider utilizing the trigger words above in your item names, or even name them after a trigger word.

Pop-Ups

Love em or hate em, pop-ups are probably the most ideal approaches to change over more guests into email subcribers. What’s more, you can change over much more visitors with a couple of pretty words!

For instance, this pop up from The Sustainable Harvest utilizes the words “sacrificing” & “delicious” to tempt visitors into subscribing.

Or look at this pop-up on my site, The Wandering RV, which uses wording like “Ultimate” & “Free”.

Landing Pages

We’ve discussed utilizing trigger words in a ton of spots. Yet, shouldn’t something be said about utilizing them on a whole page?

Believe it or not! They do some incredible things to improve conversions on your landing pages, regardless of whether an item page or an undeniable sales page.

Shopify’s free trial page, for instance, utilizes the words “trusted” & “free”.

Or on the other hand take a gander at Transferwise, which uses phrasing like “faster” & “cheaper”.

Ahh, buttons — a definitive source of inspiration! Ideal for trigger words. Sumo loves utilizing copywriting on their buttons. You may even call them loaded. (See what I did there?)

Anyway, here is an assortment of different trigger word-filled buttons we’ve utilized at Sumo:

#1: YES!, Boost, Conversions

#2: Your, Free, Value

#3: Kill

#4: Launch, Your, Before

#5: You, Sell, Viral

#6: Must-Use

I imagine that is sufficient to warrant I rest my case.

Utilize trigger words on the entirety of your buttons. And keeping in mind that you’re grinding away, utilize more buttons — in your content for content upgrades, in your messages to get individuals to click your articles, & on the pictures you need individuals to click, (for example, Facebook Ads).

Email Subject Lines

Like content headings, email subject lines matter. You know the deal. An extraordinary one gets clicked, a crap one doesn’t.

We love utilizing trigger words in Sumo’s email headlines. Take a peek!

#1: Best

#2: Grow, Insane, Detail

#3: Brilliant

#4: free, for life

It’s not just us. Here’s one from Hotels.com (% OFF, great, savings)

Or another from Brendan Meyers (Secret, REVEALED)

Your Business / Domain Name

You likely as of now have a business & domain name. Yet, on the off chance that you don’t, considering utilizing trigger words when you do.

On the other hand, you could change your business name. In any case, it probably won’t merit the issue.

Anyway, here are a few instances of organizations that use trigger words in their name as well as URL.

Elite Daily (Trigger Word = Elite)

Best Buy (Trigger Word = Best)

TodayTix (Trigger Word = Today)

Bloglovin (Trigger Word = lovin)

AdThrive (Trigger Word = Thrive)

I wouldn’t make a special effort to rebrand to add a trigger word, yet in the event that you haven’t began a business at this point, it can’t do any harm!

Call to Action

At last, we have trigger words in calls to action. Truly, this could be a button or a pop up. Be that as it may, it can likewise be text in an article, a Smart Bar, or a Welcome Mat.

For instance, we utilize a call to action on our main blog page that says “step by step,” “$10 million,” “FREE” & “new”.

Or then again take a gander at AppSumo, which uses phrasing like “Never”, “hottest”, & “best” kept software secrets.

Continuously search for approaches to utilize more enthusiastic trigger words in your marketing at each opportunity you get.

Start Using Trigger Words In Your Marketing Now

Want to improve your conversions with trigger words?

First click gets all the 101 trigger words.

Next:

1. Get List Builder if you don’t already have it (it’s free).

2. Set up a basic pop up that triggers five seconds after somebody visits your site.

3. Create a “FREE” offer for visitors to get your most famous article, video, or something different that is brisk & simple for you to begin developing your email list with trigger words.

On the off chance that you need assistance creating something, follow our guide to creating a content upgrade.

You would then be able to follow your progress inside Sumo, similar to this:

Get this up on your site & watch the subscribers roll in!

Do you Want more Traffic?

Want to be No.1 in your Industry?  Make it happen today

Get Free Update

Tick Tock – Be the first to know all the Latest Marketing Techniques & Trends/Updates

Scroll to Top