SEO VS Google Ads: What best suits Your Business?

Ah -the great debate, SEO or Google Ads? Two titans go Head to Head - find out who wins?
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

Ever since Google came into existence, there has been a debate as to which one is better – SEO or Google Ads. To be honest, it is very difficult to distinguish one over the other. 


But today, I’ll show you the differences that will help you make your mind.

Table of Contents

OK. Lets start with pay per Click (PPC). 

So the the big question is…

What are the Key Benefits of PPC?

Great question. I’m glad you asked.

The NO.1  BIGGEST  advantage of Pay per click (PPC) is 100%… SPEED to market. 

You can be number one in the search results in 20 mins from now.  It’s that simple. 

As soon as your Google or Bing Ad is approved, people will start seeing your Ads and clicking through to your website; provided that you have large “Pay per Click” ad budget to appear for every search and pay for every click…

Then your ads would show all day long..and you would WIN all the business. Nice! 

Whereas with SEO can take upto 9 months to rank on a competitive position.

With PPC, you get:

 •  Quick results
 •  Easy to measure and track
 •  Highly focused on advertising
 •  Geo-focused advertising

Quick Results –This clearly has edge over SEO when it comes to getting quick results. Even the SEO companies use PPC to test their keywords.

Easy to measure and track – Google enables you to check your insights whenever you want. This gives you an overview of how successful your campaigns are running. It also gets a lot easier for you to track your ROI if you’re running an ad to get direct e-commerce sales.

In case you’re utilizing this as an approach to try out keywords for a more extended SEO campaign, this is perfect. You just need to make sure that your Google Ads are set up correctly in order to be tracked.

Highly targeted advertising – This is specifically for keywords. You pay only for your targeted keywords & then calculate your ROI based on that.

What are the Disadvantages of PPC?

The cost associated with PPC is its biggest drawback as compared to other forms traffic.

Spending way too much on PPC is definitely going to be heavy on your pocket so it is important to define your goals clearly & then decide the amount you want to spend.

Furthermore, the conversion rate of PPC is also lower than SEO. Read on to learn more about this.

What are the Benefits of SEO?

Here’s a good news.

People are already searching for your business.


Well yes! People are already looking for answers to questions, products, or services or something related to your product or service.

This is the main advantage of SEO, compared to other types of digital marketing.

But the problem is; your site will show up at the top when they look for terms that are applicable to your specialty, in case you’re doing SEO effectively.

With powerful SEO, you get:

 •  Lower costs
 •  Higher CTR
 •  Significantly more potential
 •  Brand building
 •  Consumer trust

Lower costs – The expenses whenever done accurately, ought to be lower when you look at CPC, when compared with PPC. Depending upon your conditions, you could begin with SEO for almost little to nothing in terms of budget.

A lot more potential – There will be keywords that convert at a lower rate but you’re ready to focus on significantly more, normally in each campaign.

With PPC, it wouldn’t be worth targeting these terms, yet with SEO, there is no expense to develop an extraordinary piece of content with proper internal linking. This is all you need!

Higher CTR – Despite the fact that we know the number 1 positioned site for some random search term doesn’t get the entire traffic, it has a lot higher CTR compared with the number 1 ad for a similar search term.

If we’re making money from the clicks on PPC-there is a phenomenal possibility that you can do the same with SEO, and you’ll really get a bigger cut of the pie.

Brand building – Similar forthright above, you’re ready to focus on a lot bigger audience as you’re not confined to making money from each click to make it reasonable.

Depending upon your market, you can assemble guides and rank those for terms that you wouldn’t generally pay for a click, however, will get your brand out there.

Buyer trust – With high ranked keywords, comes higher level of trust from the customer.

Today, people are looking for instant results so, if they do not find what they are looking for on the first page, they will search for other keywords instead of going to next page.

What are the Disadvantages of SEO?

Surely, everything has its own pros & cons.

For SEO, time is the greatest drawback.

SEO just doesn’t happen overnight. It requires a lot of effort & time to rank your business.

SEO requires a great deal of work like making a proper structure of the site with proper content & back links, but once it is set, you’ll surely experience it to be very profitable.

The BIG Question. What should You Choose?

Well, this depends on a number of factors.

But, to choose between the 2, I have given you all the pros & cons associated with both PPC & SEO.

So, it is now up to you to see which suits you the best…

Remember: SEO is a long-term strategy, while PPC is a good way to test your keywords at early stages.

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