Infographic: How Colors can Boost Conversions

Read on to learn how you can boost your conversions by using colors.
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

Color can have psychological effects on everything from human behavior to mood to performance.

For marketers, colors can influence a consumer’s emotions & perceptions about products & services.

Read on to learn how you can boost your conversions by using colors.

Facts & Stats to Tweet:

1. According to a research, 92.6% people consider visual dimension to be the #1 influencing factor for their     decision.

2. Studies show that a person makes a judgement about a product in the first 90 seconds of initial                    viewing, of which, 90% of the judgement is based on the color.

3. Another study showed that colored ads have 26% more chances to be read than black and white ads in      a magazine.

4. Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in        the first 7 months, resulting in $23 million in sales.

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