5 Reasons to Combine Facebook Ads & Google Ads

Consider combining Google Ads & Facebook Ads to maximise your outreach & increase your brand awareness
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

Facebook Ads & Google Ads are two very useful marketing tools that have their own unique features. Just imagine how powerful they can be when combined together in your marketing approach. 

They are sure to maximise your potential & grow your business. Here are a few reasons why Google Ads & Facebook Ads are a perfect combination.

Table of Contents

1. Boost your Reach across both Platforms

Facebook Ads create a lasting impression on your audience even if they have never heard about  your business before. On the other hand, Google Ads provide winder opportunities to market products & services, including several campaign types such as Display, Discovery, Shopping & more. These ads ensure that your business reaches your potential audience with the right message.

By using a blended approach across both platforms, you not only have strength in numbers of users, but also have more options to target your audience and improve brand awareness. This guarantees multiple opportunities for you to boost your reach.

2. Learn How to Work with Various Intent Types

Facebook Ads and Google Ads have different styles when it comes to targeting and displaying ads.

You must have have experienced that in terms of commercial intent, Google is the top option when it comes to keywords, queries & search terms. Likewise, Facebook Ads work in a similar manner to Google’s Display Network. It identifies your audience & places your content exactly where it should be.

By using a blended approach, you can create a marketing strategy that covers all intent types, whether it be through keyword or audience targeting.

3. Discover Advanced Features to Track your Progress

There is no one-size-fits-all, when it comes to marketing. So, you can do some experimentation to figure out what works best for your business when it comes to Facebook Ads & Google Ads.

For experimenting, Facebook Ads offers Test & Learn and Split Testing while Google Ads uses Ad Variations & Campaign Experiments to test a campaign’s reliability.

A blended approach allows you to track your ads more efficiently & find out which ones are most effective when it comes to boosting reach & increasing brand awareness. These features work hand-in-hand: Facebook Ads are ideal for testing a specific campaign, while Google Ads identify which ones can be used for a long-term.

4. Turn Simple Searches into Opportunities

One keyword is all it takes to begin expanding your audience. You can start by adding one main keyword that relates to your business into Google Ads. You will then notice similar keywords popping up & this is where Facebook Ads come in. You will be able to find tons of content if your search is based on those keywords alone. It’s unclear how Facebook specifically builds an audience based on these terms, but it’s possible based on whether or not a user has previously interacted with relevant posts or ads.

5. Retargeting made Easier

On typing a single keyword, users see thousands & thousands of results but finding the ideal match can sometimes be really time-consuming.

However, if you use both Google Ads & Facebook Ads, you can incorporate a user’s Google searches in your targeting, to promote your products on their Facebook news feed. Compared to scrolling through all the web pages from the Google search, you’ll be able to show relevant products & information to your audience through simple posts that are linked to your website.

Google Ads & Facebook Ads: The Ultimate Combination

Using a blended approach for advertising across social media platforms has a lot of potential in terms of brand awareness & reach. Doesn’t matter if you’re new in business or if you’re trying to promote a new product or simply looking for a new opportunity to grow your business, consider combining the two to enhance your reach & brand awareness.

If you want to learn more about Facebook Ads & Google Ads, feel free to reach out for a 1-2-1 consultation

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