Talk of Twitter’s decline has been rampant for years – but still, the site persists. With more than 325 million monthly active users, Twitter remains one of the world’s most popular social networking sites. It’s the online hub of immediacy thanks to its quippy nature and high-profile users in politics, entertainment, and business.

For many companies, Twitter is essential for customer engagement, lead generation, news sharing, PR announcements, crisis communication, sharing funny GIFs, and so much more. But how can your company’s account stand out from the hundreds of millions of others?

Use this detailed eBook to grow your Twitter presence, or the 14-day roadmap to set up your company’s Twitter account for success. We’ll teach you what to tweet, engage, scope out competition, and more. Also included is a Twitter follower counter template so you can measure the growth of your account over time.