LinkedIn: Post Examples

Using LinkedIn for your business helps you do more than just build connections. When utilised properly, LinkedIn can help increase your business credibility while you engage with like-minded industry professionals and build a strong following with engaging content.
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

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With more than 810 million users across 200 countries, LinkedIn is also the perfect platform to build global leads & drive conversions. If you’re using LinkedIn to generate leads, the Sales Navigator app is a great way to stay on top of your leads & zero-in on decision makers who have the authority to engage your business – no more dealing with a middleman!

Table of Contents

How Can LinkedIn Benefit Your Business?

LinkedIn allows you to establish yourself as a thought-leader by publishing long-form content that’s easy to read. It’s an authoritative platform that enables you to demonstrate your expertise and stand out from the crowd. Here are some other ways that LinkedIn can benefit your business:

Start Conversations

LinkedIn allows you to start conversations about topics that you’re personally interested in. By having more room for text and images, you’re able to really present your thoughts, making it easier for others to chime in and share their opinion. Its format provides room to truly portray your brand voice and get your message across, compared to other more casual platforms, like Instagram and Twitter, that limit how you can create and link to content.

Share Value

If you’re an industry expert yourself, sharing your expertise on LinkedIn will help provide value to those in your network. Professionals are always on the lookout for valuable information like:

Industry Updates
Case Studies
Research Papers
Podcasts
Other events

Scheduling LinkedIn posts on a regular basis can help to position you as someone who’s in-the-know and is always keeping abreast with the latest industry trends.

Build Trust and Demonstrate Expertise

LinkedIn is the perfect platform to share your client’s testimonials. Build trust within your network by showcasing what your business has done and how well you’ve done it. Sharing testimonials and being active on LinkedIn will also demonstrate your expertise and increase your business’s credibility.

Develop Business Relationships

LinkedIn is ultimately a digital platform for networking. Develop mutually beneficial business relationships by adding relevant people to your network and zero-in on connecting with decision makers. Adding the right people to your network can open doors for you and your business. LinkedIn also allows you to celebrate your colleagues and staff. By reminding you of their milestones, you’re able to engage with them and share their successes and growth. Engaging with people from your business will also help you attract talent, as it’s a window into your workplace culture.

Generate New Business

Having a strong personal LinkedIn profile and company page can optimise your sales and generate new leads. By fully utilising the platform for your personal and company profiles, you can decide how to promote on LinkedIn, and give yourself the opportunity to present your business to countless prospects. You can also build new connections with thought-leaders and decision makers, giving you the upper hand over your competitors – after all, they are the ones who have the authority to engage your business.

The Best LinkedIn Post Examples We’ve Created for our Clients

There are no “tricks” to creating engaging posts. But there are a few steps you can follow. Social media marketing is all about connecting with people and demonstrating your expertise through added value. Here are some good LinkedIn post examples we’ve created that best represent the voice and nature of our clients, plus a few pointers for crafting your own LinkedIn posts:

1. Be Personal and Authentic

What better way to do that than to just be yourself? Do you have a unique approach to meeting new clients? Perhaps you’re passionate about helping others meet their business goals. We’re all about showcasing these attributes in your social media posts. In this post, we’ve highlighted the client’s unique approach to finding candidates, and how they’re focused on their clients’ growth.

2. Answer Common Questions

LinkedIn is all about adding value. A sales pitch is only as effective as addressing a need – and the best way to do this is to provide answers to some of the more common questions. For example, questions about building credit scores that are sometimes just too tedious for a Google search. So we’ve summarised it in a post that invites readers to find out more about how to improve their credit scores.

3. Share an Article

Topical posts that will be of interest to your audience are just as important as sales and business pitch type posts. Sharing articles on the latest industry trends, like the one below, invites questions and conversations, making it highly engaging and interesting.

4. Ask Your Audience Questions

Sometimes, you don’t need to regurgitate every bit of information from the resources you have. Ask your audience questions as a way to invite them to engage and share their opinion on a post. This is a great organic way to grow your audience and presence.

5. Promotional Without Being Too Salesy

Posting about your business can sometimes seem too pushy. We like tying events and news into our promotional posts to make it more relevant to the current landscape, and to avoid sounding too salesy.Instead of asking someone to sign up for a service, these posts explain what the service can do for you. It’s less intrusive, and sits better with the general public.

6. Share a Cause

Whether it’s about health, the environment, or something else you’re passionate about – share a cause and post about it. Educational posts, like the one below, show that your business is about more than just profit margins. It’s also a great way to emotionally connect with your LinkedIn audience.

7. Share an Industry Update

Demonstrate how well you’re in tune with the industry by sharing an update that’s relevant to your audience. This could be a report with the latest stats, or just an important announcement about the regulations in your sector.

8. Use Visuals

A LinkedIn post that’s text-heavy can be a tiring read. Adding in an eye-catching visual will give it a breath of fresh air, and attract readers at first glance. Sometimes, the visual doesn’t have to be a static image. Aside from impactful images, we also use things like GIFs to encourage LinkedIn users to stop scrolling and pay attention to your posts. Create visually appealing testimonial graphics instead of just displaying them in text. It’s a short, punchy way to share a message.

9. Share a Case Study or a Testimonial

Have you recently completed a high-profile project with a well-known client? Why not feature that case study on your LinkedIn to demonstrate what your business can do?Or you can share what others are saying about your business. We’re always sure to highlight some of the best reviews about your company and services.

Need Help Creating the Perfect LinkedIn Post?

There are many ways you can create engaging LinkedIn posts to truly reflect you and your business. Just remember to be personable and authentic. People prefer to engage with other people, and LinkedIn is a great way to emotionally connect with your audience.If creating engaging LinkedIn posts is taking you away from other areas of your business, 100 Pound Social can help you. We specialise in creating affordable thought-leadership posts for you, so you don’t need to worry about it.

4. Complementary Products

A complimentary product that ties into your main product can make for a great tripwire too.

For example, if you sell sneakers, you can give a sneaker cleaner as a tripwire.

5. Small Workbooks or Journals

You can offer workbooks or journals that go along with your main product as a tripwire.

6. E-books or Info Products

An ebook related to your core product can make for the perfect tripwire.

Just make sure that the ebook offers high value and is not merely a product plug.

7. Webinars

Webinars are usually used as a free lead magnet, but they can work well as tripwires too.

A good way to go about this is to use a free lead magnet to get people on your email list and then send them a link to the paid webinar.

People will sign-up for a paid webinar as long as they are sure it is going to give them great value.

8. Consultations

You can offer a 15-minute one-on-one consultation on phone, chat or email as a tripwire.

Again the best way to approach this is to first start off with a lead magnet and then pitch your tripwire to people on your email list.

Your free product should give them a great value which will encourage them to take up the tripwire offer.

How to Price Your Tripwire Offer?

Tripwires are typically priced between $1 and $20. But the price can be higher depending on the average cost of your products.

For example, if your core product sells at $2000, you can even consider selling a $100 tripwire offer.

As a rule of thumb, just make sure that the product that you are offering is of a far higher value than the price you are charging for it.

For example, an ebook that sells at $45 can be offered at one tenth its price at $5. Now that’s an offer that is super hard to resist. Also, because this is a digital product, you will not incur a loss.

So you have the freedom to price it as low as possible. This is not the case with a physical product though.

If your tripwire is a physical product, make sure that you price it in such a way that it does not burn a huge hole in your pocket.

Ideally, you need to price it so that you break even or incur as little loss as possible. You can always increase the shipping fee a little to offset the low price.

You can keep making corrective changes to your tripwire strategy based on the conversion rate and the average cart value (ACV) of your tripwire funnel.

9 Powerful Examples of Successful Tripwires in Action

Let’s look at 8 powerful examples of tripwire offers from successful marketers and e-commerce stores that will help you formulate your own tripwire strategy.

1. Ryan Levesque – Free Plus Shipping Tripwire Offer

One of the most popular tripwire strategies is ‘Free plus shipping’.

You basically offer a physical product completely free of cost as long as the customer pays for shipping.

The following image is a good example of this strategy in action.

As you can see, Ryan Levesque, the founder of, ‘The Ask Method’, is selling his bestselling book ‘Ask’ for free as long as the customer is ready to pay $7.95 for shipping.

The book retails at $12.99.

Given the popularity of the book and the high value it promises, this is a no-brainer deal.

A tripwire like this can be used for any physical product (as we will see in the next example), but books definitely work great for this as you can keep the cost of production low and still up the overall value of the product.

Just make sure that the product you give for free is complementary or is in someway related to your core offer.

2. DotcomSecrets – Free + Shipping + Order Bump

Another popular tripwire strategy is to combine your free plus shipping offer with an order bump and upsell.

This way you can start making profits from your tripwire even before showing your customer the core offer.

As an example let’s look at how Russel Brunson the founder of ClickFunnels users this strategy.

As you can see from the following image, Russel sells his popular book DotComSecrets (cost $19.95) free of cost as long as you are ready to pay the shipping of $7.95.

But that’s not all. Once you enter your shipping details and go to the payment step, you are presented with an order bump as you can see from the image below.

The order bump includes a package deal of 5 of Russel’s best selling books available at a discounted rate of $37.

Because you are already paying for shipping and the shipping cost will remain the same for 1 book or this deal of 5 books, this deal is sure to tempt you to take up the order bump.

It’s a given that not everyone will take up the order bump, but many will, resulting in a considerable increase in earnings.

Let’s look at another example.

TheAwesomeParents.com offers a free pair of premium socks (original cost – $22) as a tripwire. You only need to pay for shipping

Once you take up the tripwire offer, they upsell related products as you can see from the image below.

In this way discounted order bumps and upsells can help you easily make a profit using a tripwire.

Of-course once the customer has taken up your tripwire and order bump/upsell, you can start selling them your core offer through a series of emails.

3. Name.com – First Year Discount and Then Regular Pricing

Name.com (domain name reseller) offers an extremely low price for registrations of newer domain name extensions.

For instance, you can buy a ‘.club’ extension for as low as 99 cents for the first year making this an irresistible deal. From the second year onward, the regular rate of $15.98 is charged.

Name.com knows that once a customer buys a domain name there is a high likelihood that they will continue for many years to come. So they make more than the low-cost tripwire over repeat transactions.

This strategy can work great for membership sites like forums.

Instead of the entire year, you can give the first month at a lower cost and then charge regular rates from the 2nd month onward.

Once a customer starts participating in the forum and starts finding value, there is a high likelihood that will continue their membership.

4. DesignCuts.com – Bundled Products as a Tripwire

Bundled products can work great as a tripwire offer.

Let’s look at an example.

DesignCuts.com offers design related resources like fonts, graphics, textures, templates and more for designers.

They release tripwire deals on a regular basis that generally includes a bundled collection of various design elements at extremely low prices.

All of their deals are offered for a limited time making it that much more attractive.

The following is one such example.

As you can see (from the above image), they offer an absolutely amazing deal for their vintage design library that includes vintage fonts, lettering library, textures, decorative elements, vintage brushes, illustrations and a lot more at an insanely low price.

Any designer will find this offer too good to pass up on. And once they take up the offer, they are more than likely to checkout the multitude of other resources offered by the site.

5. Ahrefs – $7 Trial for 7 Days

Product trials can make for great tripwire offers.

Ahrefs (online competitor research tool) offers a $7 trial (for 7 days) as a tripwire.

The 7 days trial gives you full access to all the features and you have the option to cancel anytime.

Once the trial is over, you will be charged the regular amount which is $99 per month for the Lite plan or $179 per month for the standard plan.

Many Ahrefs competitors offer a free trial with limited features but this is a better option as you get to use all the features for a low cost.

There is a high likelihood that anyone who signs up for the tripwire will continue with the monthly plan as they get to experience all the amazing features firsthand and know that these features are worth the money.

6. ExceedNutrition – $1 Trial for 14 Days

A really popular tripwire option is the $1 trial.

This tripwire is absolutely irresistible because of its super low rate and the fact that you get access to all the features of a product for a set period of time.

A good example is Exceednutrition.com that sells recipe packs.

This site offers a $1 trial that gives you access to all membership features for a period of 14 days.

As you can see from the image below, the customer is free to cancel anytime and there is also a money back guarantee that makes this deal completely risk free with low commitment.

Here’s another example (refer to the image below) of a $1 trial from JumpManual.com that offers training courses for basketball players to improve their vertical jump.

JumpManual.com offers a $1 trial for 7 days access to their complete training library.

Once the trial is over, you get to keep the product at a 73% discount or cancel anytime.

The discount makes this offer even more enticing. There is a high likelihood that the discount and the value that the product offers will motivate the buyers to make the $66 payment and keep the course.

Here’s one more example of a $1 trial from SaleHOO.com which is a directory of wholesale suppliers and dropshippers.

This is again a 7-day trial where you get full access to the directory.

Once the trial is over, you are charged an annual fee of $67 to continue access.

And while we are at it, let’s look at one more example, this time for a physical product.

YogaBody.com offers a $1 trial (for 1 month) for their Yoga Trapeze product (original cost $199).

So you only need to pay $1 plus the shipping fee to get this product.

This trial allows you to use this product for 30 days and if you are not satisfied, you can send it back at no additional cost. If you are satisfied and want to keep it, you can make the remaining payment.

So as you can see, trials can work for physical products too.

7. Snackcrate – A Smaller Sample as a Tripwire

Product samples can work great as tripwire offers too. Let’s see this in action.

Snackcrate is a subscription service that sends its customers snacks from various countries on a monthly basis.

In order to get more customers, Snackcrate offers a starter subscription box as a tripwire.

As you can see from the image below, this box costs only $5 and comes with over half a pound of snacks. So customers get to enjoy amazing snacks at an insanely low cost making this a super attractive offer.

To encourage customers to continue, Snackcrate also offers a discount for the 2nd month.

From the 3rd month onward the regular price of $26 is charged.

Customers are free to cancel their subscriptions at any time.

8. Shawn Thomas – Low-Cost Flash Sale as a Tripwire

Flash sales where you offer a product/service for an extremely low rate for a short period of time can make for a great tripwire offer.

The following image is an example of a popular course by Shawn Thomas (author and entrepreneur) that you can get access to for as low as $8 for a limited period of time. The actual cost of the course is $48.

As you can see, this course gives you access to a multitude of ebooks, videos, and articles making this an irresistible deal to pass up on.

Also, the deal is available only for a limited time that creates a sense of urgency that will motivate people to buy this as soon as possible.

9. Disney Movie Club – 4 Movies for $1 Tripwire Offer

In order to encourage you to join, the Disney Movie Club offers 4 movies of your choice for as low as $1 along with free shipping!

Anyone who is considering joining the Club will find this offer silly to pass up on.

Disney more than makes up for this low-cost offer because as per their membership terms, once you join (using this offer) you need to buy five more movie titles in the course of 2 years at a regular rate.

This again sounds very nominal as anyone who is into Disney movies, will certainly buy more than 5 titles in over 2 years.

Use CartFlows to Create Successful Tripwire Funnels

As we saw in this article, there are various strategies that go into making a tripwire successful and one of them is using order bumps and upsells to promote related products/services to customers who take up your tripwire offer.

If you are wondering how you can add these to your tripwire offer without hiring an expensive programmer or buying expensive software, then worry not.

You have an extremely easy to use and affordable solution available in CartFlows.

What Is CartFlows

CartFlows is a complete checkout optimization plugin for WordPress that integrates seamlessly with WooCommerce.

With CartFlows, you can easily build complex sales funnels including landing pages, checkout pages, order bumps, upsell/downsell pages and thank you pages with the click of a button.

The following image is an example of a checkout page created using CartFlows for a Free plus Shipping tripwire offer.

As you can see, this page also features an order bump right above the ‘Call to Action’ button.

You can create such pages easily using CartFlows as this plugin gives you access to prebuilt templates (for landing, checkout, upsell and thank you pages) that can easily be edited using your favorite page builder be it Elementor, Divi or Beaver Builder.

Once the page is designed, you can add additional functionalities like order bumps right from within your WordPress dashboard as shown in the image below.

You can also add Upsell/Downsell pages with ease and decide where you want them to appear in your checkout flow (sales funnel).

The following is an example of an upsell page created using CartFlows.

Wrapping Up

You are probably good at driving traffic to your website and even at generating leads using a lead magnet.

But if you are not able to get those leads to convert into customers, then all your effort is going to vain.

As we saw in this article, a tripwire could act as a bridge helping you convert leads into customers, whom you can then upsell to maximizing your profits.

So if you have never used tripwire marketing before, then it’s high time you give it a try even if it is only for a short period of time.

Use the strategies and tools mentioned in this article to create your own tripwire offer and see how it increases your conversion rates and your profit margins.

We are certain you will fall in love with this marketing tactic.

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