Zortrex is a Cyber security company with a SaaS "Tokenisation" product
Zortrex are the leader in “next level” encryption and data protection. They have an amazing Tokenization software that protects all companies private data. They required a new Logo, brand guidelines & new website that explained their amazing software
The Challenge
Zortrex has an amazing bit of technology that protects Content Management (CMS) systems and Customers private details. But they needed to get NEW Clients. Step 1 was to figure out the sales messages & a new website that conveyed a complex “techy” solution
New Logo & Branding
Animation
Marketing & Consultancy
U/X & new Website
LinkedIN ABM strategy
Social media & Content creation
Ongoing Website & Marketing support
Zortrex
www.zortrex.com
The Solution, part 1
Sexy new Website
for Zortrex
After a Communications Workshop, we developed an in-depth marketing plan. This included copy writing & building a basic structure for the new website. nan. Once the initial design layout & basic structure were ready, we shared this with Susan Brown (Founder) she loved the messaging & design. So we got to work…. build time to Beta test. 7 days
The Solution
Optimize Products Listings
for Better Performance
The second phase consisted of optimizing the product listings. Product titles were improved for consistency across the brand’s catalog of products. Product details and descriptions were optimized by adding relevant keywords and customer-focused content to increase ATHALOS position on Google organic search results.