The first thing Stephanie did when she bought back her family business was figure out which product was generating the most profit. Unsurprisingly, it was the pecan log roll—the candy the company had been making for 85+ years—which was consistently their best seller.
After outsourcing production for over 50 years, Stephanie could taste the difference. It wasn’t the same as her grandmother’s original recipe and she knew that if she was going to turn this company around, she needed that authentic taste.
So, she bought a candy plant and a pecan shelling plant in the small town of Wrens, Georgia. A huge part of her storytelling is using social media to share a behind-the-scenes look at how Stuckey’s makes the candy.
“TikTok has been key to my success because I can visually capture how the chocolate is being made, and people love it,” says Stephani
Using , Stephanie schedules TikToks that showcase candy making, her family story, and her road trip finds throughout the US. And with Stuckey’s reaching over 16,000 followers on TikTok, it’s clear there’s an appetite for this engaging content.
@stuckeystop Behind the scenes tour of making Stuckey’s candy #candyplant #candy #stuckeys #ceolife ♬ original sound - Stephanie Stuckey