Optimising Businesses Social Media Presence: Are You on the Right Platform
Businesses’ Social Media Presence: Are You on the Right Platforms?
Unlocking the potential of your businesses' social media presence starts with strategic platform selection. Discover marketing insights to ensure your business is making waves on the right channels
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

Optimising Businesses Social Media Presence: Are You on the Right Platform

What social media platforms do you use?

These days, there are lots of social media sites, and it’s normal to feel a bit lost about which ones are best for your businesses.

To figure it out, you should think about your clients & who you want to reach. Then, you can make a plan to post on the right sites & at best times when more people will see your stuff.

Not sure where to start? We’ll give you some advice on how to know if you’re using right social media sites & how to make your plan better.

Plus, we’ll tell you about some tools we like for scheduling & managing social media posts.

Why does posting on right social media platforms matter?

Marketing or social media Businesses typically have specific goals in mind when posting content. These usually include:

  1. Making more people aware of the brand
  2. Getting more leads and sales
  3. Growing the number of followers
  4. Talking and interacting with customers

Because making content, posting it, and talking to people takes both time and money, it’s really important to be sure you’re using the right social media sites. If not, you won’t get back what you put in.

The best social media sites for businesses are the ones that can help them reach their goals. That’s why it’s important for your audience to be active on the sites you choose, and for the stuff you post to matter to them.

Posting on the right social media sites can bring benefits like:

  • Reaching more people
  • Getting more out of what you put in
  • Having more people share your stuff and bring in new customers
  • Getting more people to your site without paying for ads
  • Getting more people to buy or sign up
  • Showing up better in Google searches
  • Making more people know about your brand
  • Making your brand seem more important
  • Making people feel more loyal to your brand

If you have a good plan for marketing to other businesses and a strong social media plan, you can make these goals happen.

Identifying the top social media platforms for your marketing business

The Digital Marketing Institute says, “Just making a profile on a social platform won’t magically bring in customers.” To succeed, you need to know where your ideal customers are and concentrate on those platforms.

Here’s what you can do:

1: Define Your Social Media Audience

Your social media audience is the group of people who are likely interested in what you offer. Your aim is to connect with them by sharing the right content at the right time.

To understand your audience better, you can use details like:

1. Location and Time zone: Knowing where your audience lives helps you post when they’re most active.

2. Age: Different age groups like different things, so knowing this helps tailor your content.

3. Gender: If one gender is more interested in your products or services, you can adjust your marketing to match.

4. Interests: Understanding what your audience enjoys helps you create content they’ll like.

5. Spending Power: Knowing your audience’s budget helps you offer the right products or services.

6. Major Pain Point: Knowing what problem your audience needs help with guides your content creation.

7. Job Title: If your audience includes decision-makers, you can adjust your messaging accordingly.

By using  this  info  to  create  the  buyer personas, you can make sure that your marketing is  totally focused and effective.

Determine if You’re Looking for B2B or B2C Clients

To craft an effective social media marketing plan, it’s important to know if your business caters more to Business to Business (B2B) or Business to Consumer (B2C) clients.

B2B clients provide services to other businesses, while B2C clients sell directly to consumers.

Since these groups have different preferences, they’ll likely favor different social media platforms and require distinct marketing approaches.

Discover Popular Social Media Platforms Among Your Target Audience

As you collect and study data about your target audience, you’ll notice which social media platforms they like best. Watching what your competitors do can also clue you in on where your audience spends time online.

Generally, B2C businesses tend to be active on visual platforms like Instagram and TikTok, while B2B businesses prefer LinkedIn and Facebook. You can also use free tools like Google Analytics to see where most of your website visitors come from.

Understand Your Audience’s Social Media Preferences

Avoid assuming things when creating your social media strategy. Understand why your audience uses social media and what they want to achieve. This affects the content you post, how often you post, and how you boost your online presence.

Make sure your products or services meet your audience’s needs and make their lives better. Understand your business’s purpose and how you solve your clients’ problems.

Many businesses overlook this. You need a clear purpose and goal to make a smart and outstanding marketing plan.

Once you’re clear on this, ask more questions to understand your audience:

  • What content do they like best?
  • Are there obstacles to buying that you can help with?
  • Where are they in their buying journey, and what content do they need Videos, blogs, reviews?
The Buyer’s Journey

Top Social Media Platforms for Marketing Businesses

When choosing your main social media platforms, you’ll likely include at least one of the ‘big four’: Facebook, Twitter, LinkedIn, and Instagram.


  • It’s great for businesses, with over 2.91 billion monthly users worldwide.
  • Users want engaging content like images, discussions, or memes to entertain them.
  • Tips include minimising business talk, posting daily, using varied content & boosting popular posts.


  • Despite not all your audience being here, it’s essential for digital marketing.
  • Influencers and breaking news often come first here.
  • Strategies involve retweeting, creating shareable hashtags, and keeping posts short and current.


  • It’s excellent for improving brand image, gaining followers, and getting leads.
  • Visual content is key, ideal for showcasing client campaigns.
  • Suggestions include staying on trend, avoiding fake followers, using features & engaging consistently.


  • Perfect for B2B businesses, with over 303 million active users globally.
  • Focus on providing value, using a company page effectively, and building genuine connections.
  • Utilise LinkedIn groups for networking and thought leadership, and employ lead generation strategies for consistent growth.
Social Media Platforms

Tools for Social Media Scheduling & Management for Businesses

When it comes to keeping social media content on track, having the right tools can make all the difference. Here are our top three picks:


  • A reliable content scheduling tool customisable to your brand.
  • Allows scheduled posting on major social media platforms with regular updates.
  • Helps businesses productise services and collaborate with clients efficiently.


  • Ideal for managing remote teams with task assignment and progress monitoring.
  • Integrates seamlessly with other tools like Slack and Google Calendar for streamlined workflow.
  • Simplifies task assignment, collaboration, and communication within the team.


  • A user-friendly tool for customising images, videos, presentations, and social media posts.
  • Offers both free and paid versions with a wide range of templates and royalty-free resources.
  • Perfect for businesses on budget, providing design assistance without need for professional designers.

Professional Social Media Management

We’ve provided insights on the best social media platforms and shared tips for marketing business success. But we know time is precious, especially when managing client     accounts, it takes precedence.

At POW New Media, we offer a solution. Let us handle your social media management with expert, ready-made content tailored for your business.

Additionally, we can provide SEO-friendly blog articles to further boost your online presence. Consider putting your social media on autopilot with us and focus on what matters        most – serving your clients.

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