It’s because you sound like every other injector
Safe, effective, natural results.
Tailored treatment plans.
Enhance your beauty.
Blah. Blah. Blah.
These aren’t USPs. They’re platitudes. Everyone says them — which means no one hears them. The average aesthetic clinic doesn’t have a marketing problem. It has an identity problem. You’re trying to blend in when you should be standing out. Being contrarian in business means knowing what you’re against, not just what you’re for
Are you against overfilled lips? Say it.
Do you refuse to treat BDD cases? Talk about it.
Do you believe in ageing gracefully vs. anti-ageing everything? Lead with
that.
You don’t attract loyal patients by being agreeable. You do it by having a point of view. So stop selling services. Start selling philosophy.
