The Rise of Subtle = The Death of Overfilled Barbie Faces

For years, the industry pushed the Kardashian aesthetic. Cheeks like airbags.
Picture of Dr. Harry Singh
Dr. Harry Singh

Dr. Harry Singh Author - UK's No1 Aesthetic Mentor

Myth Spotlight:

More filler = better result. Or the equally deluded: Every face needs volume. Yeah if you’re sculpting a balloon animal, maybe.
For years, the industry pushed the Kardashian aesthetic. Cheeks like airbags. Lips like inner tubes. Faces smoother than a waxed dolphin. Practitioners fed into it because, surprise surprise, more syringes = more revenue.

Reality Check:

But the pendulum’s swinging hard. Patients are over it. They don’t want to look like they’ve been vacuum-packed in HA. Gen Z, especially, is calling BS on the overfilled look. What do they want? Glow, texture, and their face—but fresher—the aesthetic version of quiet luxury.
And here’s the kicker: collagen-stimulating injectables like Profhilo and Polynucleotides are blowing up because they don’t scream “I’ve been done.” They whisper, “Damn, she looks good… but I don’t know why.
Combination treatments (aka “treatment stacking”) are also trending. Not because it sounds fancy—but because it bloody works:

Truth Bomb:

It’s not about more. It’s about better. If your plan starts with “Let’s whack 3ml in the cheeks,” you’re part of the problem.
Clinical takeaway: Stack smart. Treat from the skin inward, not the dermis outward. And for God’s sake, stop filling temples on first appointments unless you also fill the void in your clinical judgment.
Question: Are you helping patients look like *them on a great day*… or someone else on a budget facelift bender?

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