Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it well gains a massive advantage.
Let’s break down the lessons from past elections and see how they apply to grow your clinic’s brand and patient base.
Lesson 1: The First to Speak Wins
In 1860, Abraham Lincoln changed the game by mastering public speeches and debates, while his competitors stuck to old methods.
The result? He won. The takeaway? Those who embrace a new communication channel first, and use it effectively, have a huge edge.
Application:
Look at emerging social media platforms and marketing trends. Is there a new format—like short-form video, live streaming, or AI-driven engagement—that your competitors aren’t using yet? Be the first in your market to own it.
Lesson 2: Build Trust Through Personal Connection
Franklin D. Roosevelt revolutionized political communication in 1932 with his “Fireside Chats.” By using the radio to speak directly to the public in a warm, personal manner, he built trust and relatability.
Application
Your potential patients need to hear from you directly. Instagram Stories, TikTok, and YouTube Shorts are today’s equivalent of FDR’s radio—intimate, direct, and engaging. Share behind-the-scenes moments, patient testimonials, or Q&A sessions to build trust.
Lesson 3: Image is Everything
The first televised debate in 1960 between John F. Kennedy and
Richard Nixon proved that media isn’t just about words—it’s about
presence. Nixon, who looked tired and uneasy, lost to Kennedy, who
appeared confident and charismatic.
Application
Your presence on video matters. Whether it’s Instagram
Reels, YouTube, or TikTok, looking confident and polished in front of the
camera helps establish authority and credibility. A shaky, low-quality
video could hurt your brand more than help it.
Lesson 4: Community Wins Over Content Alone
Barack Obama’s 2008 campaign changed politics by leveraging social media to build an engaged online community, rather than just broadcasting messages.
Application
Don’t just post content—engage. Respond to comments, encourage discussions, and create a sense of belonging. A highly engaged social media following is more valuable than just a large number of passive followers.
Lesson 5: Go Where the Attention Is
In 2024, Donald Trump disrupted traditional media strategies by focusing on podcasts, reaching audiences where they spend hours consuming long-form content.
Application
Consider starting a podcast, appearing as a guest on relevant shows, or creating longer video content on platforms like YouTube. It’s an underutilized way to establish expertise and deepen connections with potential patients.
Lesson 5: Go Where the Attention Is
In 2024, Donald Trump disrupted traditional media strategies by focusing on podcasts, reaching audiences where they spend hours consuming long-form content.
Ask yourself:
- Are you leveraging video effectively? If not, you're missing a key opportunity.
- Are you embracing new formats like podcasts or live streaming? Early adopters gain the most traction.
- Are you building a real online community? Engagement is more powerful than just running ads.
If history has taught us anything, it’s that those who master new media first win. The question is—what’s your next move?
