You think you’re building momentum. You’re building dependency
Discount culture trains patients to wait, not commit. It undermines your value. And worst of all? It attracts the wrong kind of patient — one who will leave for £10 cheaper.
If your business model depends on slashing your prices every month, what happens when you want to raise them?
Contrarian thought: your best clients aren’t price-sensitive. They’re trustsensitive.
Raise your positioning. Create educational content. Build authority. Deliver outcomes.
You are not Aldi. You’re a clinical artist.
