10 Hottest eCommerce Trends for 2022 and Beyond

Learn all about the hottest eCommerce trends for the year 2022 and beyond
Glenn Burgess
Glenn Burgess

Glenn P Burgess Author, Speaker - UK's No1 Fintech & SaaS Marketing expert.

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Over the past 3 years, the world of eCommerce has rapidly changed due to so many people shopping from the comfort and safety of their home in 2020 and 2021. But, the big question is, will the changes sustain or will they phase out? And what emerging eCommerce trends are taking hold in 2022?

Table of Contents

1. More payment options

It all started with debit and credit cards but with the passage of time, more tools like PayPal came into existence. But today, if you want to sell more, you have to offer more payment options for buying from your online store.

One emerging trend is digital wallets such as Venmo, which lets customers pay through the Venmo app, or using a QR code that’s unique to your business.

Another payment trend that has gained popularity is Buy Now, Pay Later (BNPL) and similar offerings like Pay in Four. This is a very convenient method for all consumers as it customers pay in installments for larger purchases, without having to qualify for or waste time with credit checks and traditional financing.

Adding BNPL to your online store can be done best using services like Affirm or PayPal, which integrates with WooCommerce.

The latest trend is of adding Crypto payments option to your site as some eCommerce stores & other businesses are starting to accept it, and some customers are using it to pay.

The WooCommerce Payments extension is very useful when it comes to online payments as it lets you accept payments in over 135 currencies, from dozens of countries & with express pay options like Apple Pay, Google Pay & more.

2. Higher online ad costs

With a massive use of eCommerce, the cost online ads have also skyrocketed over the past few years.

Facebook ads are widely used across the globe and even they have raised the ads costs by approx. 47% in the last year which is why companies are now focusing on retaining their existing customers instead of making new ones as it costs less to market to the existing customers rather than making new ones.

3. Increasing review options for customers

Your online reputation is very critical. Online reviews continue to gain importance as consumers want to be sure that they’ll be well-served by businesses that often have no storefront. 

The best way to get these reviews is by blasting out emails & asking your best customers to leave reviews. This should be a regular part of your marketing strategy but be sure to include links to the various sites where they can leave reviews, including Google, Yelp, Trustpilot, or other more industry-specific sites that align with your products and services.

4. Ordering flexibility

Like any other store, customers are looking for more choices & options from your store as well, when it comes to ordering online.

For instance, they may want to make one purchase, but ship their items to two different addresses. You want to be able to offer flexibility in the ordering process with options such as split orders, pre-orders, in-store pickup & ‘clicks to bricks’ — a way to merge your online store with in-person selling.

If a product is unavailable, you should give customers the option to be notified when it’s back in stock. This is also a smart lead generation strategy because it gets them on your email list.

5. Chatbots for customer service

We understand that many eCommerce stores aren’t quite big enough to afford a full-time customer service staff.

So, what do you do when online shoppers have questions?

Chatbots are the answer…

Chatbots are growing in popularity because they offer better service than FAQ pages and help forums. They also lead to increased revenue, because when questions get answered quickly, consumers are more likely to buy. 

6. Less control over online targeting

Since, online advertising is getting more costly, eCommerce businesses need to focus on owning their own media & building their in-house marketing lists.

Growing your email subscriber list is becoming one of your most important marketing strategies, because you can advertise to your own list as often as you want. MailPoet and AutomateWoo both integrate seamlessly with WooCommerce and allow you to conduct effective email marketing.

If you’re shipping products to your customers, that means you also have a database of physical mailing lists, and you could increase your marketing through that channel as well.

7. Brand ambassadors

With so many social media channels and so many younger consumers spending time on them, social media influencers have become a new channel for marketing.

When you find someone who has a large online following, and you think their followers align fairly well with the products in your online store, paying that person to become a brand ambassador can lead to big profits.

This may be a smarter way to advertise on social media than simply paying for add as this is easily trackable, because you can give specific coupon codes, create customized landing pages & incorporate other methods that will be unique to each brand ambassador & perhaps even each campaign you create for them.

8. Alternative financing

If your eCommerce store is ready for financing, there are a number of routes you can take, but revenue-based financing may be the ideal choice. This lets you pay back the loan as a proportion of your monthly or daily revenue, rather than as a fixed payment amount.

So, if your business grows fast, you’ll also pay the loan off faster because your payments will be higher. If you have a period of slow sales, your repayments will decrease, too.

This flexible approach appeals to eCommerce businesses because it lowers risk and helps them stay nimble as they grow.

9. Sustainable business practices

A growing eCommerce trend is to focus on your packaging & shipping processes & materials & to choose ones that have less of an impact on the environment. You may also be able to find more efficient methods within your manufacturing & fulfillment processes. This could relate to energy usage, water usage, waste products, supply chains, & much more.

Whatever you’re able to do that works for your business & that also helps the environment, add a section about this on your About page, or create a whole new page on your site. You can also include a couple sentences on your checkout page as one more incentive not to abandon the cart, such as “All our shipping materials are recyclable.”

10. Personalized marketing

Personalization requires data & data requires a method for organizing it & accessing it in useful ways. This is the purpose of CRMs — customer relationship management tools — such as Jetpack CRM.

A CRM enables you to track customer purchases, invoices, engagement, conversions, & many other important metrics. It also lets you build customer profiles that you can later use to send out more personalized marketing.

Personalization is a growing eCommerce trend because the technology to track data & leverage that data to enhance the customer experience is only getting better. 

A CRM will make your email marketing & other marketing efforts much more effective once you start personalizing.

Learn from others or become your own trendsetter

It is not necessary to follow every trend, but keeping a check on the changing eCommerce environment will help you take advantage of the right opportunities. If you’re always seeking ways to better serve customers & improve your operations, you may just discover your own trend!

Which of the trends are you already following? Which ones did you just learnt? Did we miss any? Let us know!

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